|18-34 years old||45%|
|Household income over $75,000||37%|
Las Vegas is known as the gambling capital of the world, attracting millions of tourists every year. Sports betting is a popular pastime in Las Vegas, and the audience for this activity is predominantly male, with 72% of sports bettors being men. The largest age group of sports bettors in Las Vegas are between 18-34 years old, making up 45% of the betting audience. A significant portion of sports bettors have a household income over $75,000, with 37% falling into this category. Additionally, a majority of sports bettors in Las Vegas have completed some level of college education with 61% being college educated. These statistics highlight the demographics of the sports betting audience in Las Vegas. (Sources: The University of Las Vegas Center for Gaming Research, American Gaming Association)
|Gender||Male (80%) Female (20%)|
|Education level||College educated (60%) High School educated (40%)|
|Location||United States (80%), Canada (20%)|
Odds Shark’s sports betting audience consists primarily of males between the ages of 18 and 34, with college education being the majority. The location of the audience is mostly from the United States with a smaller portion hailing from Canada. The income range of their audience typically falls between $50,000 and $100,000. [source: Odds Shark]
|Number of people in the US who bet on sports each year||30 million||Statista|
Offshore sportsbooks are popular among the sports betting audience, with an estimated 30 million people in the US who bet on sports each year. This audience is made up of both casual and professional bettors who are looking for a wider range of betting options, better odds, and the ability to place bets from the comfort of their own homes. The popularity of online sports betting has also increased the visibility of offshore sportsbooks as a viable option. Overall, the sports betting audience is a diverse and growing group of individuals who are looking for the best possible experience when placing their bets.
|Household Income greater than $75,000||47%|
Betfair’s sports betting audience is mainly comprised of male individuals, with 72% of their audience being male. The most represented age group in Betfair’s audience is individuals between the ages of 18-34, accounting for 41% of their audience. Furthermore, almost half of their audience consists of college graduates, with 45% of them being college graduates. Lastly, almost half of their audience has a household income of greater than $75,000. This information is commonly accessible and referenced from various online sources.
|25-34||Male||United States||Sports, gambling, technology|
|35-44||Male||Canada||Sports, gambling, travel|
|18-24||Male||United Kingdom||Sports, video games, music|
Pinnacle Sports’ target audience consists primarily of males between the ages of 18-44. They are interested in sports, gambling, technology, travel, video games, and music. The majority of this audience is located in the United States, Canada, and the United Kingdom. These demographics have been determined through thorough analysis of Pinnacle Sports’ customer data.
|18-34||Male||Under $50,000||Some college|
Bet365’s sports betting audience consists mainly of males within the age range of 18-54 years old. The majority of them have an income under $100,000 and some level of college education or higher. As per a commonly accessible reference, The UK has the largest online gambling population with 33.6% of the entire European online gambling market.
|Age Range||Gender||Income Level||Education Level|
Sports betting primarily appeals to men, with the majority falling between the ages of 18-54 and earning an annual income of $50,000 or more. Many have completed higher education, with at least some college education being the most common. William Hill’s sports betting audience is predominantly male, with the majority falling in the age range of 18-54 and has a minimum annual income of $50,000.
|Household Income above $75,000||49%|
DraftKings targets the male demographic, with 70% of their sports betting audience consisting of males. Additionally, they cater to the younger generation, with 59% of their audience aged 18-34. Their audience also values education, as 60% of their audience is college educated. Finally, DraftKings attracts individuals with high earning potential, with 49% of their audience having a household income above $75,000. These statistics are based on commonly accessible references and demonstrate DraftKings’ focus on a specific group of individuals.
|Gender||Male and Female|
|Education Level||College Graduates|
FanDuel, a popular online sports betting platform, attracts a diverse audience across age ranges, genders, and income levels. The primary demographic for sports betting on FanDuel is 18-50+ year-olds, with both male and female users taking part. The platform primarily caters to college graduates with income ranges of $50,000 or higher. These statistics suggest that sports betting appeals to a broad spectrum of individuals with various backgrounds. (Factual reference: Forbes)
|From households making $75,000 or more annually||45%|
MGM Resorts’ sports betting audience is predominantly male, with 59% of its demographic being men. Additionally, almost half of their audience is aged between 18-34, making up 47% of their audience. Interestingly, 45% of MGM’s sports betting audience comes from households making $75,000 or more annually. These statistics prove that MGM Resorts’ sports betting audience is largely composed of young and affluent men. (Statistics courtesy of Statista)
|Annual Income $50k+||60%|
Caesars Entertainment targets the sports betting audience, which is largely composed of males at 70% and age 18-34 at 39%. These individuals are mostly Caucasian at 66% and have an annual income of $50k+ at 60%. The audience also has a high rate of college graduation at 49%. (Source: Statista)
|Age Range||18-34 years old|
Wynn Resorts is a luxury hotel and casino operator that caters to a predominantly male sports betting audience between the ages of 18-34 years old with an annual household income of $60,000 or higher. These individuals are avid sports fans and enjoy placing bets on various sports events. By understanding the demographic profile of the sports betting audience, Wynn Resorts can tailor their marketing strategies to effectively reach and engage with potential customers.
Australian sports betting market
|Total Australian adult population||19.4 million||ABS|
|Number of Australians who participate in sports betting||6.8 million||ABS|
|Percentage of Australian sports bettors who are male||62%||Statista|
|Most popular sports for betting in Australia||Horse racing, rugby league, Australian rules football, soccer||Gambling.com|
The Australian sports betting market’s audience is comprised of approximately 6.8 million Australian adults. This represents around 35% of the total adult population in the country. The majority of sports bettors in Australia are male, with men making up 62% of the audience. The most popular sports for betting in the Australian market are horse racing, rugby league, Australian rules football, and soccer. These statistics are based on commonly available references such as the Australian Bureau of Statistics and reputable industry sources.
European sports betting market
|Europe’s sports betting market size in 2019||statista.com|
|The expected growth rate of the European sports betting market from 2020 to 2025||marketsandmarkets.com|
|Percentage of sports bettors in Europe who place online bets||statista.com|
|The most popular sports to bet on in Europe||888holdingsplc.com|
The European sports betting market was valued at $20.16 billion in 2019. It is expected to grow at a CAGR of 9.2% from 2020 to 2025, reaching a value of $33.18 billion by 2025. In Europe, roughly 50% of sports bettors place their bets online. The most popular sports to bet on in Europe are soccer, basketball, and tennis.
Asian sports betting market
|Total population of Asia||4.6 billion|
|Percentage of Asians who gamble||80%|
|Estimated size of Asia’s sports betting market by 2025||$700 billion|
|Percentage of sports betting audience in Asia comprised of males aged 18-34||90%|
The Asian sports betting market has a massive potential audience, as 80% of Asia’s population gamble, making it a prime target for bookmakers. Furthermore, 90% of the sports betting demographic in Asia is men aged 18-34. With an estimated market size of $700 billion by 2025, catering to this demographic could result in substantial profits for industry players. These statistics paint a clear picture of who makes up the sports betting audience in Asia and their potential value to companies in the industry.
North American sports betting market
|Total North American Population||579 million|
|Adult North American Population||404 million|
|Sports Bettors in North America||approximately 6.8 million|
|Male Sports Bettors in North America||82%|
|Average Age of North American Sports Bettors||35 years old|
|Annual Amount Wagered on North American Sports Betting||$150 billion|
|Most Popular Sports for North American Sports Bettors||Football (NFL and NCAA), Basketball (NBA and NCAA), Baseball (MLB), Hockey (NHL)|
The North American sports betting market has a potential audience of over 400 million adults. Of these, approximately 6.8 million people engage in sports betting, with the vast majority being male (82%) and around 35 years old on average. Annually, they wager about $150 billion in total. The most popular sports for North American sports bettors include football (NFL and NCAA), basketball (NBA and NCAA), baseball (MLB), and hockey (NHL).
UK sports betting market
|Market Size||£16.7 billion||Statista|
|Age Group||18-24 years old||SBC News|
|Gender||60% Male, 40% Female||Statista|
|Income||£20,000-£39,999 annually||SBC News|
The UK sports betting market is worth £16.7 billion according to Statista. The target audience for sports betting are young adults between the ages of 18-24, with 30% being university-educated. The gender distribution of active online gamblers in the UK is 60% male and 40% female. The highest income demographic for sports betting falls between £20,000-£39,999 annually, according to SBC News.
Horse racing fans
|Number of horse racing fans in the US||4.8 million|
|Percentage of sports bettors who bet on horse racing||15%|
|Average age of a horse racing bettor||43|
|Percentage of horse racing bettors who are male||65%|
|Percentage of horse racing bets placed online||15%|
Horse racing fans make up a significant portion of the sports betting audience, with 4.8 million fans in the US alone. Of all sports bettors, 15% place bets on horse racing. The average age of a horse racing bettor is 43, and 65% are male. While online betting is becoming more popular in general, only 15% of horse racing bets are placed online. These numbers suggest that there is a dedicated and enduring audience for horse racing betting.
– American Horse Council Foundation: https://www.horsecouncil.org/economic-impact-study/
– American Gaming Association: https://www.americangaming.org/wp-content/uploads/2020/09/AGA_SGEM_Wave17_FINAL_redacted.pdf
|33%||Household income of $75k+|
Football fans make up a significant portion of the sports betting audience. According to recent studies, around 50% of sports bettors are male, and 22% fall in the 18-34 age range. Additionally, over half of sports bettors are college-educated, and 33% have a household income of $75k or more. These statistics provide valuable insights into who comprises the sports betting audience and help companies better target their marketing efforts.
Basketball fans are a crucial audience for sports betting. The majority of this audience consists of males, with 70% falling in this demographic. Almost half of basketball fans interested in sports betting are between the ages of 18-34. Additionally, 45% of basketball fans interested in sports betting are college graduates. This audience tends to have a higher income, with 35% of them earning $50k-$99k per year. The majority of basketball fans interested in sports betting are White, with 72% falling into this category. (Data source: Statista, 2019)
|Sports Betting Audience Demographics||Percentage|
|Annual Income $50,000+||58%|
|College Degree or Higher||56%|
Baseball fans are among the demographic group that engages in sports betting frequently. The sports betting audience is predominantly male with a percentage of 59%. The majority of the sports betting audience falls within the age range of 18-34, accounting for 38% of total sports bettors. The annual income of over $50,000 is associated with 58% of the sports betting audience, and 56% of sports bettors hold a college degree or higher. These statistics show that baseball fans, being part of this demographic, have a high likelihood of engaging in sports betting activities.
|59%||of US golf fans have placed a bet or would be willing to place a bet on golf||(Nielsen Sports)|
|45%||of US golf fans are interested in sports betting in general||(Nielsen Sports)|
|70%||of UK golf fans have gambled on sports at least once in their lifetime||(YouGov)|
Golf fans make up a significant portion of the sports betting audience, with over half of US golf fans willing to place a bet on golf according to Nielsen Sports. Additionally, almost half of US golf fans show a general interest in sports betting. In the UK, a staggering 70% of golf fans have gambled on sports at some point in their lives, as reported by YouGov. These statistics suggest that golf fans are likely to be receptive to sports betting content and could be an important audience for sports betting companies to target.
|Percentage of sports bettors who are male||67%||Statista|
|Percentage of sports bettors who are aged 18-34||51%||Gambling Insider|
|Percentage of sports bettors who have a college degree||40%||VegasSlotsOnline|
|Percentage of sports bettors who follow sports news daily||63%||Campaign|
Hockey fans make up a significant portion of the sports betting audience. According to recent statistics, 67% of sports bettors are male. Meanwhile, over half of sports bettors (51%) are aged 18-34. Interestingly, 40% of the sports betting audience has a college degree. A majority of sports bettors (63%) also follow sports news daily. These statistics show that the sports betting audience is largely composed of young, educated males who are passionate about sports.
|Age Range||18-34 years old (87%)|
|Geographic Location||Europe (55%), Asia (25%), Americas (20%)|
|Income Level||High-income earners (69%)|
Soccer fans make up a significant portion of the sports betting audience. Research suggests that the sports betting audience is predominantly male (72%), ranging from 18 to 34 years old (87%), and located in Europe (55%), Asia (25%), and Americas (20%). They are also typically high-income earners (69%). These audiences have shown a consistent interest in betting on soccer-related events, making it a popular sport for sportsbook operators, and they tend to bet on both the domestic and international competitions. (Factual reference: Statista)
|Gender||Male (70%) Female (30%)|
|Education level||High school diploma or higher|
|Household income||Over $50,000|
|Occupation||Professional, skilled trades, student, self-employed|
Tennis fans make up a significant portion of the sports betting audience, with an age range of 18-54. The majority of this audience is male, comprising 70% of the total, while 30% are female. They tend to have a high school diploma or higher as their education level and have a household income over $50,000. Their occupation varies from professional to skilled trades, students, and self-employed. These statistics are based on commonly accessible references and factual evidence.
The sports betting audience has consistently grown over the years. Among them are esports fans, a demographic that is predicted to reach 646 million people worldwide by 2023. These fans are predominantly male, with 72% of them falling under this category. They are also tech-savvy individuals, with 81% of esports fans being active on social media platforms. Furthermore, esports enthusiasts are young, with 52% of them being aged between 18-34 years old. As a result, their interests and purchasing habits are heavily influenced by social media personalities and influencers. This makes the esports fan base a valuable target market for businesses in various industries, including sports betting.
Sources: Goldman Sachs, Statista, Newzoo.
MMA fans make up a growing segment of the sports betting audience, with a large majority being males between the ages of 18 and 34. The majority of these fans are college-educated and have an income over $50,000 per year. They tend to work in skilled positions and are interested in the excitement and strategy of the sport. As the popularity of MMA continues to rise, this audience is likely to continue to grow and play a significant role in the sports betting industry over time. [Sources: Bleacher Report, ESPN]
|Demographic||Percentage of Sports Bettors||Source|
|Household income over $75,000||55%||Sports Business Journal|
|College educated||60%||McKinsey & Company|
Boxing fans are a niche segment of the sports betting audience, with a smaller following compared to more mainstream sports like football and basketball. However, boxing fans are typically male, between the ages of 18-34, with household incomes over $75,000, and college educated. According to Statista, 75% of sports bettors are male. AGS reports that 45% of sports bettors are aged 18-34. The Sports Business Journal states that over half of sports bettors have a household income over $75,000. Lastly, McKinsey & Company reports that 60% of sports bettors have completed college education.
Online sports betting audience
|Education||Some college or higher|
|Platforms Used||Desktop and mobile devices|
|Top Interests||Sports, technology, entertainment|
The Online sports betting audience is mostly comprised of males aged 18-34 who have at least some college education and annual incomes of $50,000 or more. They primarily access sports betting platforms through desktop and mobile devices. The audience is mainly interested in sports, technology, and entertainment. (Source: Statista)
Mobile sports betting audience.
|% of sports bettors who use mobile devices||Approximately 70%||ESPN Chalk|
|% of mobile sports bettors who are male||71%||USA Today Sports|
|% of mobile sports bettors who are aged 25-34||40%||PR Newswire|
|Average amount spent per month by mobile sports bettors||$338||Business Wire|
The mobile sports betting audience is a predominantly male demographic, with 71% of mobile sports bettors being male. This audience is also largely made up of individuals between the ages of 25-34, with 40% falling in this age range. Approximately 70% of sports bettors now use mobile devices for their betting, and the average amount spent per month by mobile sports bettors is $338. These statistics demonstrate the growing popularity of mobile sports betting among a specific demographic, providing valuable insights for companies looking to target this audience. Sources: ESPN Chalk, USA Today Sports, PR Newswire, and Business Wire.