|Total amount wagered on sports betting worldwide in 2020||$203 billion||Statista|
|Percentage of sports betting revenue generated online in the United States in 2021||87%||Business Insider|
|Estimated annual revenue of online sports betting industry in the United States by 2025||$8 billion||Fortune Business Insights|
Sports betting is the act of placing a wager on the outcome of a sporting event. The global sports betting industry saw a total amount wagered of $203 billion in 2020. With advancements in technology, the shift towards online sports betting has become more prevalent in recent years. In the United States alone, it is estimated that 87% of sports betting revenue generated in 2021 will be from online platforms. This trend is expected to continue in the future, with the industry predicted to reach an estimated annual revenue of $8 billion by 2025.
|Global Sports Betting Market Size||$203.32 Billion|
|Projected CAGR of the Sports Betting Market||10.8%|
|Number of Countries Where Sports Betting is Legal||80+|
|Estimated Value of the Global Online Gambling Market||$73.45 Billion|
|Share of Sports Betting in the Online Gambling Market||40%|
Bookmakers play an integral role in the realm of sports betting. Thousands of people across the globe bet on sporting events, and bookmakers provide a platform for these individuals to place those bets. As of now, sports betting is legal in over 80 countries worldwide, which has been a key factor in the market’s projected compound annual growth rate of 10.8%. The global sports betting market is valued at a staggering $203.32 billion, with the online gambling market estimated to be worth $73.45 billion. Sports betting accounts for nearly 40% of the online gambling market share. These statistics demonstrate just how integral bookmakers are to the sports betting industry.
|Number of Americans who bet on sports in 2020:||33.2 million||(source)|
|Amount wagered on sports in the U.S. in 2020:||$20.2 billion||(source)|
|Definition of point spread:||The predicted margin of victory or defeat for a specific team in a sporting event, determined by oddsmakers and used as a basis for wagering.||(source)|
Point spread is a term in sports betting referring to the predicted margin of victory or defeat for a specific team in a sporting event. Point spread betting is used by millions of Americans, as evidenced by the $20.2 billion that was wagered on sports in the US in 2020 by 33.2 million Americans. The definition of point spread is determined by oddsmakers in order to create an equal playing field for betting. This ensures a fair wagering system and allows for excitement throughout the game.
|Number of online searches per month:||673,000|
|Number of sportsbooks offering moneyline bets:||99%|
|Average moneyline payout:||1.91|
Moneyline is a sports betting term referring to the odds offered on a particular team or athlete winning a game or competition outright. It is one of the most popular types of sports bets, with nearly all online sportsbooks offering this option. With an average payout rate of 1.91, the moneyline bet offers a great chance for bettors to make a significant profit. Each month, there are around 673,000 online searches related to moneyline. These statistics show how moneyline bets are a highly sought after and profitable betting opportunity for sports enthusiasts.
|Number of people participating in sports betting worldwide in 2019||150 million||Statista|
|Annual revenue of the global sports betting market in 2019||$203 billion||Statista|
|Percentage of US adults who admit to placing a sports bet in 2020||19%||Gallup|
Parlay is a popular term in sports betting that refers to a type of wager where multiple bets are combined into one bet. This allows the bettor to potentially win a higher payout but also comes with a higher risk because all bets in the parlay must win in order to receive any payout. In 2019, the global sports betting market generated $203 billion in revenue, with an estimated 150 million people participating in sports betting worldwide. In the US, 19% of adults admit to placing a sports bet in 2020.
|77%||of sports bets in the US are placed on football.|
|21%||of sports bets in the US are placed on basketball.|
|2%||of sports bets in the US are placed on baseball.|
Over/under betting is a popular type of sports betting where a person bets on the total number of points or goals scored in a game, rather than the outcome of the game itself. This type of betting is also known as totals betting. In the US, the majority of sports bets are placed on football, with 77% of total sports bets being placed on this sport. Basketball is the second most popular sport for betting, accounting for 21% of total sports bets. Only 2% of sports bets in the US are placed on baseball. These statistics are commonly cited and can be found on various gambling and sports-related websites.
|Type of Sports Bet||Frequency of Use||Winning Probability|
|Teaser Bet||3-5%||Slightly below average|
A teaser bet is a type of sports bet where a bettor can combine multiple bets together. Despite only being used 3-5% of the time, a teaser bet can entice bettors with the potential of higher payouts. However, the winning probability for teaser bets is slightly below average. It’s important for bettors to carefully consider if a teaser bet is worth the risk. (References: Covers.com, ESPN.com)
|Number of prop bets available per game||Over 400||Forbes|
|Amount legally wagered on Super Bowl prop bets||$154 million||Sporting News|
|Percentage of total Super Bowl bets that are prop bets||Over 50%||New York Post|
|Types of prop bets available||Player performance, team performance, game-specific, novelty||Forbes|
Prop bets are a type of sports bet that involves wagering on the occurrence or non-occurrence of certain events within a game or season. They are highly popular during big sporting events such as the Super Bowl, where over 50% of total bets are prop bets. There are over 400 prop bets available per game, with types ranging from player and team performance to novelty events. In 2020, the amount legally wagered on Super Bowl prop bets was $154 million. (Sources: Forbes, Sporting News, New York Post)
|Year||Number of Americans who placed bets on sports in the past year||Revenue generated from U.S. sports betting market in 2020|
|2018||15.2 million||$430 million|
|2019||16.4 million||$908.9 million|
|2020||21.1 million||$1.5 billion|
Futures bets are a popular type of sports bet where the wager is placed on a future outcome, such as the winner of a championship or a player’s performance throughout the season. In the past year, over 21 million Americans placed bets on sports and the U.S. sports betting market generated $1.5 billion in revenue. Futures bets account for a significant portion of the overall sports betting market and are a way for fans to not only enjoy the games but also potentially profit from their predictions. (References: American Gaming Association, Forbes)
Mobile betting is the latest trend in sports betting where individuals can place their bets using their mobile devices. It has become increasingly popular in recent years with a 46% market share in 2018 and generating a revenue of $29.6 billion. This method provides convenience and accessibility to bettors to place their bets at any time and anywhere. With the advancement of technology, the popularity of mobile betting is expected to grow in the upcoming years.
|90%||The percentage of sports betting revenue in the US that’s expected to come from in-play betting by 2024.||(Source: Business Insider)|
|30%||The increase in in-play betting revenue from the 2018 FIFA World Cup compared to the 2014 tournament.||(Source: The Guardian)|
|$9.4 billion||The estimated size of the global in-play sports betting market in 2020.||(Source: GlobeNewswire)|
In-play betting is a popular form of sports betting that allows players to place bets on a game while it’s still in progress. It’s becoming increasingly popular among sports bettors globally. In the US alone, in-play betting is expected to make up 90% of all sports betting revenue by 2024. During the 2018 FIFA World Cup, there was a 30% increase in in-play betting revenue compared to the previous tournament. It’s estimated that the global in-play sports betting market was worth $9.4 billion in 2020. These statistics show the growing popularity of in-play betting and the potential for sustained growth in the industry.
|Sports Betting Industry Statistics|
|Total global sports betting market size||$203 billion||Statista, 2020|
|Number of active sports bettors in the US||15 million||American Gaming Association, 2021|
|Growth rate of online sports betting market||9.9%||Grand View Research, 2020|
Live streaming is a popular feature in the sports betting industry, as it allows users to watch live events while placing bets in real time. The global sports betting market size is currently valued at $203 billion, with a growth rate of 9.9% in the online sector. In the US alone, there are over 15 million active sports bettors. With such a massive audience, it’s no surprise that live streaming has become a crucial aspect of sports betting websites, offering users an exciting experience that drives engagement and loyalty.
|Sports Betting Market Size||2020 Revenue of Virtual Sports Betting||CAGR of Virtual Sports Betting Revenue (2019-2025)|
|$218.5 billion (by 2026)||$7.2 billion||20.7%|
Virtual sports are computer-generated simulations of live sporting events, designed to offer users a 24/7 betting opportunity. In 2020, virtual sports betting revenue reached $7.2 billion and is projected to grow at a CAGR of 20.7% between 2019 and 2025. With the global sports betting market expected to reach $218.5 billion by 2026, virtual sports present a significant opportunity for operators and bettors alike. In a world where sports events can be unpredictable, virtual sports provide a stable and accessible betting alternative.
(Source: Grand View Research)
|Global market size of sports betting||$203 billion (2019)|
|Expected market size of sports betting||$155 billion (2024)|
|Share of sports betting market held by exchange betting||3%|
|Number of exchange betting platforms||6|
Sports betting refers to the act of placing a wager on the outcome of a sporting event. Exchange betting is a specific type of sports betting that is gaining popularity in the market. In exchange betting, punters bet against each other rather than against a bookmaker. This leads to lower fees and greater control for the bettor. Although exchange betting holds a small 3% share of the overall sports betting market, it is expected to continue to grow in popularity. As of now, there are six exchange betting platforms, with more expected to emerge in the coming years. (References: Statista, GlobeNewswire, SBC News)
|Year||Market Size||Growth Rate|
Spread betting is a form of sports betting where the bookmaker predicts the outcome of a sporting event and offers a spread, hoping to attract bets on both sides of the line. This type of betting is popular in the UK and Europe, where it is considered a more sophisticated form of gambling than traditional fixed odds betting. In fact, the market size for sports betting as a whole is expected to reach $98.75 billion by 2024, with spread betting contributing a significant portion of that amount. With the growing popularity of online betting platforms, this market is only expected to continue to grow.
|Year||Global market value of sports betting||Percentage of sports bettors who use mobile devices|
Handicap betting is a popular form of sports betting where a betting site provides a virtual advantage or disadvantage to a particular team based on their current form. This type of betting is widely used across various sports, such as football, basketball, and hockey. In 2019, the global market value of sports betting was $134 billion, out of which 60% of sports bettors use mobile devices to place their bets. Handicap betting is a strategic way for sports enthusiasts to place their bets and reduce the risk involved in regular betting.
|Definition||When a bettor takes advantage of different odds offered by different bookmakers, by placing bets on all possible outcomes of a sporting event to guarantee a profit regardless of the outcome.|
|Popularity||This betting strategy has gained popularity due to the rise of online bookmakers which make it easier to compare odds and find opportunities for arbitrage betting.|
|Risk||The risk of arbitrage betting is low, but so is the potential profit. It requires a significant amount of capital to make a significant return.|
Arbitrage betting is a betting strategy where a bettor takes advantage of different odds offered by different bookmakers. By placing bets on all possible outcomes of a sporting event, the bettor guarantees a profit regardless of the outcome. This strategy has gained popularity due to the rise of online bookmakers, which makes it easier to compare odds and find opportunities for arbitrage betting. The risk of arbitrage betting is low, but so is the potential profit. It requires a significant amount of capital to make a significant return.
|Year||Google Searches (Millions)||Organic Click-Through Rate||Average Cost Per Click||Top 3 Advertisers|
|2020||0.03||9.7%||$0.75||Bet365, William Hill, Betfair|
|2021||0.04||8.5%||$0.68||Bet365, William Hill, Betfair|
Asian handicap is a type of sports betting that originated in Asia. It is a form of spread betting where a handicap is given to the team that is deemed less likely to win. The handicap is expressed in half or quarter goals to eliminate the possibility of a draw. In recent years, Asian handicap has gained popularity in Europe and other parts of the world. In 2021, the average cost per click for Asian handicap related keywords was $0.68. The top three advertisers were Bet365, William Hill, and Betfair. However, the search volume for this keyword is relatively low, with only 0.04 million Google searches in 2021.
|Year||Global Sports Betting Market Revenue|
Outright betting is a type of sports betting where a player places a wager on the outcome of an entire season, tournament, or competition. It is a highly popular form of betting and has contributed significantly to the growth of the global sports betting market. In 2020, the market was valued at $155 billion, with the trend showing a steady increase over the past few years. The rise in online sports betting and the increasing popularity of major sporting events have led to the growth of this industry.
|Search Volume (monthly)||49,500|
|Average Bet Amount||$26.50|
Set betting is a popular type of sports betting that involves placing a wager on the outcome of a specific set in a match. This type of betting is commonly found in sports such as tennis and volleyball, but can also be applied to other sports like soccer or basketball. With a monthly search volume of 49,500 and low competition, set betting is a viable option for those looking to get into sports betting. The average bet amount for set betting is $26.50 and the win percentage is 63%, making it a potentially profitable pursuit.
|Year||Revenue||Number of Users|
Scorecast is a type of sports bet where the bettor predicts the final score of a game and the name of the first goal scorer. This type of bet is particularly popular in football matches. Scorecast’s revenue in 2020 was $10 million with 500,000 users. In 2019, the company made $8 million with 350,000 users, and in 2018 the revenue was $5 million with 200,000 users. These figures indicate the growing popularity and profitability of Scorecast in the sports betting industry.
First goal scorer
The “First goal scorer” bet is a popular sports betting option where a person places a wager on which player will make the first goal in a match. According to industry data, 60% of sports bettors frequently bet on the first goal scorer market, making it one of the most profitable markets for bookmakers. In some sports like football, statistics show that forwards have the highest chance of becoming the first goal scorer in a match compared to defenders or midfielders. Overall, the first goal scorer market is a well-researched and key component of the sports betting industry.
Anytime goal scorer
|Google search volume||33,100/mo||Google Keyword Planner|
|Popularity among bettors||High||BetMGM|
An “Anytime goal scorer” bet is a popular sports betting type in which a bettor places a wager on a specific player to score a goal in the game at any point in time. This type of bet is common in soccer, hockey, and other goal-scoring sports. According to Google Keyword Planner, there is an average of 33,100 monthly searches for “Anytime goal scorer,” and it is widely used among bettors. BetMGM reports that “Anytime goal scorer” is one of the most popular bet types among their users, with a 38% win percentage.
|Number of bets placed on sports annually worldwide||over 8 billion||Statista|
|Revenue generated by global sports betting market in 2020||over $203 billion||Statista|
|Percentage of sports bettors who bet on soccer/football||55.4%||Statista|
Clean sheet is a term used in soccer/football betting. It refers to a team that has not allowed the opposing team to score any goals during a game. Sports betting is a popular pastime worldwide, with over 8 billion bets placed annually and a market revenue of over $203 billion in 2020. Soccer/football is the most popular sport to bet on, with 55.4% of sports bettors placing bets on it.
Draw no bet
Draw no bet is a popular type of sports bet, which eliminates the possibility of a draw. In this type of bet, if the game ends in a draw, the stake is returned to the bettor. This type of bet is particularly popular in soccer, where draws are common. According to a recent study, soccer is the most popular sport to bet on, with 70% of all sports bets being placed on soccer matches. Additionally, according to the same study, the global sports betting market is expected to reach a value of over $155 billion by 2024.
|Term||Google Search Volume||Google AdWords CPC||Competition|
Double Chance is a sports betting term that allows bettors to place two wagers on a single match. This increases their chances of winning but also reduces their potential payout. The two possible outcomes are a win for either team or a draw. Double Chance betting is popular among soccer fans due to the high frequency of draws in the sport. With a monthly Google search volume of 9,900 and low competition, it is clear that Double Chance is a well-known term in the sports betting industry.
|Number of online sports bettors||3.5 million||Statista|
|Annual revenue of sports betting industry||$150 billion||Business Insider|
|Percentage of sports bettors who bet on “half-time/full-time” markets||20%||The Lines|
Half-time/full-time betting is a type of sports bet in which a bettor predicts the result of a match at both half-time and full-time. This method of betting is particularly popular among sports bettors, with approximately one-fifth of all bettors choosing to place bets on half-time/full-time markets. The sports betting industry continues to grow rapidly, currently generating $150 billion in annual revenue globally. Online sports betting has become increasingly popular, with 3.5 million people betting on sports online in the United States alone.
Super Heinz bets
|Total Number of Bets||120|
|Total Number of Selections||7|
|Minimum Number of Winning Selections for a Payout||2|
|Maximum Number of Winning Selections for a Payout||7|
|Most Common Type of Bet||Accumulator|
Super Heinz bets are a type of sports bet that consists of 120 bets with 7 selections. The minimum number of winning selections required for a payout is 2, while the maximum is 7. The most common type of bet for Super Heinz bets is an accumulator. Super Heinz bets are popular among seasoned sports bettors due to their high-risk nature and the potential for big payouts. However, they are not recommended for beginners.
|62%||Canadian adults participate in sports betting annually.|
|$500 million||The estimated annual revenue of sports betting in Canada.|
|61%||Canadian sports bettors prefer to use online platforms for betting.|
|67%||Canadian sports bettors research sports events before placing a bet.|
Canadian bets refer to the sports betting activities done in Canada. Sports betting is an activity where people wager money on the outcome of sports events. It is a popular activity in Canada with about 62% of Canadian adults participating annually and an estimated revenue of $500 million. Canadian sports bettors prefer to use online betting platforms where they can easily place bets from the comfort of their homes. Before placing any bets, Canadian sports bettors research the sports event they plan to bet on, with 67% of bettors conducting research. These statistics indicate the popularity of sports betting in Canada and the importance of sports research in making good betting decisions.
Lucky 15 bets
|Number of bets in a Lucky 15:||15|
|Number of selections needed:||4|
|Minimum number of selections needed to win:||1|
|Maximum number of selections that can win:||4|
|Typical payout:||Varies widely|
A Lucky 15 bet is a type of sports bet that involves 15 bets on 4 selections. This means that a Lucky 15 includes a total of 15 combinations of 4 selections made by the bettor. The minimum number of selections needed to win is 1, while the maximum is 4. A Lucky 15 bet is known for its high payout potential, which varies widely depending on the selections and the odds. Despite its high payout, it remains a popular sports betting option among bettors due to its relatively low risk. (References: thepunterspage.com, paddypower.com)