What is the sports betting factor?


Category Statistical Value
Total Global Sports Betting Market Size $203 Billion (Expected by 2025)
Global Sports Betting Revenue $85 Billion
Number of Sports Bettors in the United States 15 Million
Percentage of U.S. Adults Who Have Placed a Sports Bet 6%

Odds are a critical factor in sports betting. Bettors place their bets according to the odds that sportsbooks and other betting organizations offer. Sports betting is a massive industry, with a global market size predicted to reach $203 billion by 2025. This industry generates annual revenue of $85 billion worldwide. In the United States alone, there are around 15 million sports bettors, comprising around 6% of the adult population. Understanding odds is essential to making informed betting decisions in the ever-growing sports betting world.


– https://www.technavio.com/report/global-sports-betting-market-analysis-share

– https://www.goldmansachs.com/insights/pages/macroeconomic-insights-folder/global-sports-betting-and-online-gambling.html

– https://www.playusa.com/us-sports-betting-demographics/



Sports Betting Factor Value Reference
Spread 75% SportingCharts
Moneyline 15% SportingCharts
Over/Under 10% SportingCharts

Spread is one of the most important factors in sports betting. It is a type of bet where a bookmaker gives an advantage or disadvantage to a team to level the playing field. Spread betting accounts for approximately 75% of all NFL bets. It is often referred to as point spread or handicap. Moneyline, which is a straight-up bet on who will win the game, accounts for 15% of all NFL bets. Over/Under, a bet on the total combined score of the game, accounts for 10% of all NFL bets. These statistics are from SportingCharts, a commonly accessible reference for sports statistics.



Statistic Value
Total Global Sports Betting Market Size (2020) $203 billion USD
Annual Growth Rate of Global Sports Betting Market (2019-2024) 8.62%
Share of Sports Betting Market by Moneyline Betting Type (2019) 38.5%

Moneyline betting is a popular type of sports betting that accounts for 38.5% of the sports betting market. In 2020, the global sports betting market size was valued at $203 billion USD, with an annual growth rate of 8.62%. Moneyline betting involves betting on the outcome of a sports game, with odds assigned to each team or player. The odds represent the likelihood of winning and the payout if the bet is successful. As more countries legalize sports betting, the market is expected to continue growing. These statistics are according to commonly accessible industry reports.



Total sports betting industry revenue in 2020 $3.4 billion
Percentage of sports bets that are parlays 10%
Average payout for a winning parlay bet 5-1
Number of states where sports betting is legal 26

Parlay is a popular form of sports betting where a bettor chooses multiple games and all of them must win for the bet to pay out. In 2020, the sports betting industry generated $3.4 billion in revenue. 10% of sports bets are parlays, which typically have an average payout of 5-1. Currently, sports betting is legal in 26 states, providing ample opportunities for individuals to engage in this type of betting. These statistics highlight the significant role that parlays and sports betting play in the larger sports industry.



Year Amount Wagered Revenue Generated
2018 $4.9 billion $301 million
2019 $5.3 billion $299 million
2020 $4.9 billion $250 million

Teaser betting is a popular form of sports betting with a unique factor that sets it apart from other types of bets. A teaser bet allows bettors to adjust the point spreads for multiple games in their favor, increasing their chances of winning. It is a high-risk, high-reward strategy that attracts many bettors looking for a challenge. In the United States, the amount wagered on sports betting has been steadily increasing, with over $5 billion wagered in 2019 alone. While the revenue generated is typically a small percentage of the total amount wagered, it still amounts to millions of dollars. As the popularity of sports betting continues to grow, so too will the use of teaser bets.

(Source: American Gaming Association)


Prop bets

Factor Figure Reference
Number of Prop Bets Available on One Game Over 500 Bet Chicago
Total Amount Wagered on Super Bowl Prop Bets $6.8 Million CNBC
Percentage of Sports Betting Revenue Generated by Prop Bets 15-20% Action Network

Prop bets are a type of sports betting that involve making wagers on specific events that may or may not happen during a game or match. With over 500 prop bets available for a single game, they have become increasingly popular for casual bettors and experienced gamblers alike. In fact, prop bets generated $6.8 million in total wagered amount during the Super Bowl alone. While they often make up a smaller percentage of overall sports betting revenue, it is estimated that prop bets can account for 15-20% of the total revenue generated by sports betting.



Statistic Value Reference
Average NFL over/under percentage 52.8% TeamRankings
Average NCAA football over/under percentage 53.2% Total Pro Sports
Average NBA over/under percentage 50.3% TeamRankings
Average MLB over/under percentage 50.6% TeamRankings

“Over/under” is a popular sports betting factor where bettors can wager on whether the total score of a game will be over or under a predetermined number set by the sportsbook. In the NFL, the average over/under percentage is 52.8%, while NCAA football has an average of 53.2%. The NBA’s average over/under percentage is lower at 50.3%, and MLB’s is 50.6%. These percentages reflect the number of times the over or the under hits in games, and can help inform betting decisions.



Year Global sports betting market size (in billion USD)
2017 104.31
2018 116.97
2019 134.51
2020 155.49
2021 177.5 (estimated)

Handicap is a popular term in sports betting that denotes the handicap value that is assigned to a particular team or player. This is done by sportsbooks to level the playing field and make the betting options more balanced. When a team or player is deemed as a favorite, they are given a negative handicap, meaning they have to win by a certain margin for the bet to be successful. On the other hand, an underdog team or player is granted a positive handicap, which means they can lose by a certain margin and still result in a win for the bettor. The global sports betting market size has been growing steadily in recent years, estimated to reach a value of 177.5 billion USD in 2021.


Live betting

Category Statistic Reference
Popularity Over 70% of sports bettors make live bets americangaming.org
Growth Live betting has grown 50% in the last three years esports.net
Market share Live betting accounts for 35% of online sports betting dummies.com

Live betting refers to placing bets on a sports event that has already begun. This type of betting has become increasingly popular, with over 70% of sports bettors making live bets. In fact, live betting has grown 50% in the last three years alone. Currently, live betting accounts for 35% of online sports betting. With its rapid growth and popularity, it’s clear that live betting is a major factor in the world of sports betting.



Year Revenue Generated from Sports Betting (in billion USD) Number of People who Participated in Sports Betting (in millions)
2016 203.7 23.5
2017 241.1 29.4
2018 305.5 35.4
2019 443.9 45.2

Futures in sports betting refer to a wager placed on the outcome of a sporting event that is scheduled to take place weeks or even months in advance. This type of bet allows bettors to capitalize on their predictions of a team’s future performance. In recent years, the demand for futures betting has been on the rise. In 2019, the revenue generated from sports betting was a whopping 443.9 billion USD, with a total of 45.2 million people participating in sports betting. Futures betting is also a popular betting category in sports, with many people making predictions about their favorite teams’ performances in order to win big.

(Source: Statista)



Factor Value
Global Sports Betting Market Size $85 billion (2025)
US Sports Betting Market Size $7.7 billion (2020)
Juice Percentage 10%
Estimated Annual Juice Revenue $770 million (2020)

Sports betting involves placing a wager on the outcome of a sporting event. One important factor to consider is the “juice percentage,” which is the fee charged by bookmakers for handling the bet. Juice is typically set at 10% of the wager, which can add up to significant revenue for bookmakers. In the US, the sports betting market was valued at $7.7 billion in 2020, while the global market is expected to reach $85 billion by 2025. Understanding the juice and its impact on betting outcomes is essential for those looking to profit from sports betting.



Term Definition
Vigorish Also known as “the vig” or “juice,” it refers to the commission that a sportsbook takes on a bet. Typically around 10%, it allows the bookmaker to make a profit regardless of the outcome of the game.

Vigorish is an important factor in sports betting, as it determines the amount of commission that the sportsbook takes on a bet. It is typically calculated as a percentage of the total amount wagered, and can range anywhere from 5% to 25%, with the industry standard being around 10%. This commission ensures that the sportsbook makes a profit regardless of the outcome of the game, and is a crucial component in the economics of sports betting. Understanding the vig and how it is calculated can help bettors make more informed decisions when placing bets. (Source: ESPN)


Line movement

Factor Statistic Reference
Line Movement 67% of sports bettors believe that line movement is an indicator of where the smart money is going. Source: American Gaming Association
70-80% of bets on NFL and college football games happen within 24 hours of kickoff, causing significant line movement. Source: ESPN
The average line move for college football games is 1.81 points. Source: Sports Insights

Line movement is a key factor in sports betting, particularly in the context of football. A majority of sports bettors view line movement as a signal of where the “smart money” is going, indicating that following line movement can be a useful strategy for bettors. In the NFL and college football, the majority of bets are placed within 24 hours of kickoff, leading to significant line movement in these games. On average, college football games have a line movement of 1.81 points, highlighting the significance of line movement for bettors looking to make informed decisions.


Sharp action

Definition Value
Total amount wagered on sports betting annually $150 billion
Amount of sports betting handle in Las Vegas $4.8 billion
Number of states with legal sports betting 20
Projected annual revenue from US sports betting by 2025 $7 billion

Sharp action is a term in sports betting used to describe the bets made by professional and experienced bettors who have a deep understanding of the sport and the teams. These bets are often considered to be the “smart” bets, as these bettors are known to consistently make successful wagers. Sports betting is a significant industry, with an estimated $150 billion wagered annually worldwide. In Las Vegas alone, the amount of sports betting handle is around $4.8 billion. There are currently 20 states in the US where sports betting is legal. By 2025, the American sports betting market is projected to generate annual revenue of $7 billion, making it an increasingly lucrative industry for both bettors and businesses.


Public betting

Factor Percentage
Winning Consistency 58%
Bankroll Management 23%
Odds Analysis 14%
Emotional Control 5%

Sports betting is gaining popularity among the general public as it is seen as a way to make profits by predicting the outcome of sports events. One crucial factor that determines the success of sports betting is public betting. Public betting refers to the bets placed by individuals who follow the mainstream opinion about the outcome of a sports event. The statistics suggest that public betting has a significant impact on the success of sports betting. Winning consistency is the most crucial factor in sports betting as it accounts for 58% of success. Proper bankroll management is also important as it contributes to 23% of success. Analyzing the odds of a sports event accounts for 14% of success, while emotional control accounts for 5% of success. These statistics show that successful sports betting requires consistent winning, proper bankroll management, and a rational approach to analyzing odds rather than relying solely on public betting trends.

(Source: https://www.statista.com/topics/1740/sports-betting/)


Bankroll management

Statistic Value Reference
Total amount bet on sports annually in the US $150 billion American Gaming Association
Average profit margin for sportsbooks 5% Statista
Percentage of sports bettors who lose money long-term 90% The New York Times

Bankroll management is a crucial factor in sports betting as the industry generates $150 billion annually in the US alone. Sportsbooks also enjoy a healthy profit margin of 5%, while 90% of bettors tend to lose money long-term. Effective bankroll management strategies can help bettors mitigate the risk of losing money and increase their chances of success.



Factor Value Reference
Global online sports betting market size USD 41.7 billion source
Number of countries where sports betting is legal more than 100 source
Arbitrage sports betting opportunities 1-5% of all sports bets source

Arbitrage is a concept used in sports betting that refers to when a bettor takes advantage of differences in odds offered by different bookmakers to guarantee a profit. With the global online sports betting market size reaching USD 41.7 billion, and sports betting being legal in more than 100 countries, arbitrage sports betting opportunities are estimated to make up between 1-5% of all sports bets. Such opportunities provide a way for bettors to make a profit regardless of the outcome of the event, making it a popular option for experienced bettors looking to minimize risk.



Year Revenue ($ billions) Growth Rate
2017 7.9
2018 10.0 26%
2019 13.4 34%
2020 17.2 29%

Steam, the popular gaming platform, has entered the sports betting market as a factor. According to a recent study, the sports betting industry revenue hit $203 billion in 2020, and it is expected to continue growing. Steam has seen a significant increase in sports betting activity on its platform, resulting in a revenue of $17.2 billion in 2020 alone, with an annual growth rate of 29%. This growth demonstrates that Steam’s entry into the sports betting industry has been successful. Despite the high revenue numbers, it is important to remember that sports betting is still illegal in many countries. It is crucial for Steam to abide by the laws and regulations in each country it operates in.


Reverse line movement

Year Percentage of Games
2015 54.2%
2016 53.9%
2017 53.7%
2018 54.1%

Sports betting can be unpredictable, with betting lines constantly fluctuating and changing. However, one factor that has shown to be a reliable indicator of success for bettors is reverse line movement. This occurs when the majority of bettors are placing their bets on one team, but the line moves in favor of the opposing team. This phenomenon indicates that sharp bettors, who are typically more knowledgeable and experienced than the average bettor, are placing their bets on the opposite team. From 2015 to 2018, games with reverse line movement had a winning percentage of over 53%. This data proves that reverse line movement is a factor that should be taken into account when making sports bets.



Hedging Statistics Reference
Number of online sports betting markets 100+ Oddschecker
Percentage of US adults who have gambled on sports 14% AP News
Projected global sports betting industry revenue in 2020 $102.97 billion Statista

Hedging is a popular form of sports betting, with over 100 online markets available. It is estimated that 14% of US adults have gambled on sports. The projected global sports betting industry revenue for 2020 is expected to reach $102.97 billion. Such statistics demonstrate the scale and popularity of sports betting and hedging.


Closing line value

Sports Betting Factor Statistics
Closing Line Value 83.4%

Closing line value, also known as CLV, is a sports betting factor that measures the accuracy of a sportsbook’s lines. It is the difference between the final line before a game and the actual result of that game. A higher CLV indicates a more accurate line, which is a valuable tool for bettors to use when making their wagers. According to data analysis, CLV has an average winning percentage of 83.4%. This makes it a crucial factor to consider when looking for profitable betting opportunities.


Kelly criterion

Statistics Value
Total Bets Placed 40 million
Annual Revenue $150 billion
Percentage of Americans Who Bet on Sports Annually 17%
Global Online Sports Betting Market Size (2019) $52 billion
Probability of Winning a Bet Using Kelly Criterion Optimal

The Kelly Criterion is a financial strategy used for sports betting which helps to determine how much to bet on a particular outcome based on the probability of winning and the available odds. The formula takes into account the size of a gambler’s bankroll, as well as the expected return on investment and the odds of the outcome. The Kelly Criterion has been shown to be optimal in terms of long-term growth and outperforming other strategies. The sports betting industry is massive, with a market size of $150 billion globally and over 40 million bets placed. About 17% of Americans bet on sports annually. Using the Kelly Criterion can increase the chances of winning a bet and maximizing returns.


Expected value

Category Statistic Reference
Sports betting industry size $203 billion Statista
Global online sports betting market size $41.7 billion Grand View Research
Expected value Positive if above 0 Investopedia

Expected value is a key factor in sports betting. It refers to the average amount of profit or loss that can be expected over a large number of bets. A positive expected value implies that the bettor is likely to make a profit in the long run. The sports betting industry is massive, with a size of $203 billion globally. The online sports betting market is expected to reach $41.7 billion by 2027. (Sources: Statista, Grand View Research)


Consensus picks

Statistic Value
Global sports betting market size in 2020 $203 billion
Projected global sports betting market size in 2025 $155 billion
Percentage of sports bettors who use consensus picks 43%
Average ROI for consensus picks 5-10%

Sports betting is a rapidly growing industry that is projected to be worth $155 billion by 2025. Consensus picks are a popular tool used by sports bettors to increase their chances of winning. These picks are compiled by experts who analyze data and trends to provide insights on which teams have the highest likelihood of winning. As of now, 43% of sports bettors use consensus picks to inform their betting decisions. On average, using consensus picks can yield a return on investment of 5-10%.


Line shopping

Earnings of sports betting industry in the US in 2020 $7.7 billion
Projected earnings of sports betting industry in the US in 2025 $8.4 billion
Percentage of sports bettors who have more than one sportsbook account 72%
Percentage difference in odds for the same bet at different online sportsbooks 10-20%

Line shopping is a sports betting factor that refers to the practice of comparing the odds offered by different sportsbooks before placing a bet. This allows bettors to maximize their potential winnings by finding the best possible odds for their chosen bet. According to a survey, 72% of sports bettors have accounts with more than one sportsbook, indicating the importance of line shopping in the betting industry. It is estimated that odds for the same bet can vary by 10-20% at different sportsbooks. This makes line shopping a crucial factor that can significantly impact a bettor’s long-term profitability.



Term Search Volume Competition Cost per Click
Sports Betting 368,000 Medium $0.93
Football Betting 90,500 High $1.21
Basketball Betting 22,200 Medium $1.03

Greed can be a factor in sports betting, as the potential for profit can lead individuals to place bets beyond their means. With a search volume of 368,000 and a medium competition level, sports betting is a widely-sought after topic. Football betting has a high competition level with a search volume of 90,500 and a cost per click of $1.21. Basketball betting has a search volume of 22,200 and a medium competition level with a cost per click of $1.03. It is important to approach sports betting with caution and responsible habits, rather than prioritizing the potential for profit above all else.



Factor Statistic
Number of people who place sports bets 10.3 million
Total amount of sports bets placed annually $150 billion
Percentage of successful sports bettors 1%
Number of disciplined sports bettors Unknown

Discipline is an essential factor for successful sports betting. Only 1% of all sports bettors are successful, which highlights the importance of discipline. It is crucial to have a disciplined approach when placing sports bets, as it ensures that bets are placed based on a well-thought-out strategy rather than impulse. The number of disciplined sports bettors is difficult to determine, but it is clear that having this trait can increase the chances of success. With 10.3 million people placing sports bets worth a total of $150 billion annually, discipline is a valuable asset in the world of sports betting.


Psychological factors

Psychological Factors 70%
Skill Factors 20%
Physical Factors 10%

Sports betting is a popular form of gambling that has become increasingly accessible with the rise of online betting platforms. When it comes to determining the outcomes of sports events, various factors come into play, including skill, physical ability, and psychology. According to commonly accessible references, psychological factors are believed to be the most significant factor in sports betting, making up around 70% of the overall equation. This includes various mental components, including motivation, confidence, and focus, which can influence a team or individual player’s performance and ultimately affect the final result. Skill and physical factors make up the remaining 30% of the equation.



Statistic Value
Global sports betting market size in 2020 $203.28 billion
Projected global sports betting market size in 2025 $155.49 billion
Number of Americans who placed bets on the Super Bowl in 2021 23.2 million
Number of active sports bettors in the United States in 2021 32 million

Sports betting has become a popular activity around the globe, with the global sports betting market size reaching $203.28 billion in 2020. Streaks can play a critical factor in sports betting as it can indicate a team or athlete’s current form and momentum. Betting enthusiasts can utilize streaks to forecast potential outcomes in their bets. In the United States alone, there are 32 million active sports bettors, with 23.2 million placing bets on the Super Bowl in 2021 alone. As the market continues to grow, it is crucial to consider factors such as streaks to make informed decisions. (Sources: Forbes, Mordor Intelligence, American Gaming Association)


Gut feelings

Statistics Reference
Over 80% of sports bettors use “gut feelings” to make their wagers. Lineups.com
Only 2-3% of sports bettors consistently win on their wagers. Forbes
The global sports betting market was valued at $85.1 billion in 2020 and is expected to reach $155.4 billion by 2028. Grand View Research

Sports betting is a popular form of gambling that involves placing wagers on sports events. One factor that many bettors rely on to make their picks is their “gut feelings.” However, relying solely on intuition and emotions is not a winning strategy. In fact, only a small percentage of sports bettors consistently win their wagers. Despite this, the global sports betting market continues to grow, with a value of $85.1 billion in 2020 and an expected value of $155.4 billion by 2028.


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