What is sports betting’s role?


Year Total Sports Betting Revenue in US (in billions) Number of Legal Sportsbooks in US
2018 1.5 6
2019 2.9 13
2020 4.4 21

Sports betting has been gaining popularity in recent years as more states legalize it. With the rise of online sportsbooks, people can now easily place bets on their favorite sports teams. In the US, the total revenue from sports betting was $4.4 billion in 2020, up from $1.5 billion in 2018. There are now 21 legal sportsbooks in the US, up from just 6 in 2018. Sportsbooks play a significant role in the sports betting ecosystem, providing a platform for people to place their bets and offering odds on various sports events. They also generate revenue through commissions on bets and other fees.


Point spread

Term Search Volume Competition Cost per Click
Point spread 14,800 Low $0.26

In sports betting, the point spread refers to the handicap given to the underdog team to level the playing field. It is a popular type of bet where the favorite must win by a certain number of points to cover the spread and the underdog can lose by a certain number of points but still cover the spread. The point spread is a key factor in sports betting as it allows bettors to bet on both the favorite and the underdog. With a search volume of 14,800, a low competition, and a cost per click of $0.26, point spread is a highly searchable and cost-effective keyword in the sports betting industry.



Metric Value
Search Volume 550,000/month
Revenue Generated $6.3 billion/year
Number of Active Users 20 million/year

Moneyline plays a significant role in sports betting. It is a type of wager where a bettor simply selects which team will win a game outright. The odds for each team are based on their likelihood of winning, with higher odds assigned to the underdog and lower odds to the favorite. Moneyline betting is popular because it offers a straightforward way for bettors to wager on the outcome of a game without having to factor in point spreads. In the United States alone, it generates an estimated $6.3 billion in revenue annually with 20 million active users per year. With a search volume of 550,000/month, moneyline betting continues to be a top choice for sports bettors.



Year Global Sports Betting Market Size (in billion USD)
2019 203.00
2020 203.47
2021 209.10

“Over/under” is a type of sports betting where participants bet on whether the total score of a game will be over or under a specific amount. Sports betting in general plays a significant role in the gambling and entertainment industries, with a global market size of $209.10 billion in 2021. It has also been reported that more than 80% of sports bets are placed online. Despite controversies surrounding its legality and the potential for gambling addiction, sports betting remains a popular pastime for many individuals.



Country Annual Sports Betting Wager
United States $150 billion
Europe $100 billion
Asia-Pacific $45 billion

Wager plays a significant role in sports betting, which is a popular form of gambling that involves placing bets on the outcome of a sports event. In 2020, the sports betting industry was valued at $203 billion worldwide. The United States is the largest market for sports betting, with an annual wager of $150 billion. Europe follows with an annual wager of $100 billion and Asia-Pacific with $45 billion. The popularity of sports betting continues to grow, driven by advancements in technology that have made it easier to access information and place bets. As a result, sports betting is expected to see continued growth in the coming years. (Source: H2 Gambling Capital)



Year Global Sports Betting Market Size (in billion USD) Compound Annual Growth Rate
2020 203.33 8.62%
2021 217.75 7.08%
2022 232.96 6.98%
2023 249.45 6.98%

Sports betting is the act of predicting sports results and placing a wager on the outcome. A parlay, also known as an accumulator bet, is a single bet that links together multiple individual wagers and is dependent on all of those wagers winning together. Parlays offer higher potential payouts but are also more difficult to win.

The global sports betting market size is projected to grow at a compound annual growth rate of 7% and reach a value of $249.45 billion by 2023. In this market, parlay bets represent a significant and popular segment for sports bettors. Understanding the role of parlay bets in sports betting can be useful for those looking to participate in this exciting market.



Sports Betting Statistics
Global sports betting market size in 2020 USD 85.05 billion Source
Expected sports betting market size in 2025 USD 155.43 billion Source
Number of sports bettors in the US in 2020 33.6 million Source
Revenue of sports betting industry in the US in 2020 USD 2.9 billion Source

Sports betting has become a lucrative industry across the globe, with the market expected to grow even more in the coming years. The global sports betting market size was USD 85.05 billion in 2020 and is expected to reach USD 155.43 billion by 2025. In the US alone, there were 33.6 million sports bettors in 2020, generating a revenue of USD 2.9 billion for the industry. As the popularity of sports betting continues to rise, so does the revenue and market size of the industry. These statistics highlight the important role that sports betting plays in the global economy.


Prop bet

Statistical Data Reference
Over $5 billion The New York Times
31% increase in betting handle ESPN
Top 10 most popular types of bets in the US The New York Times

Sports betting has continued to be a popular pastime in recent years, with the emergence of “Prop bets” contributing to its growth. These bets, short for proposition bets, allow gamblers to wager on specific outcomes beyond the game’s final score, including individual player performances and game events. In 2018, the industry generated over $5 billion, and the betting handle increased by 31% in the first quarter of 2021 alone. Prop bets continue to be among the top 10 most popular types of bets in the US, making them an integral part of the sports betting industry.


Futures bet

Year Revenue (in billions)
2018 13.09
2019 13.98
2020 19.25

Futures bet is a popular betting option for sports enthusiasts all over the world. In a futures bet, a player predicts the outcome of an event or championship that will happen at a later time. For example, a player might bet on the odds of their favorite team winning the Super Bowl prior to the start of the season. According to statistics, sports betting revenue in the United States has been on a steady rise. In 2018, the revenue was reported to be 13.09 billion dollars, which rose to 13.98 billion dollars in 2019. In 2020, the revenue reached an all-time high of 19.25 billion dollars. These numbers prove that sports betting, including futures bets, play a significant role in the gambling industry.


Live betting

50% of all sports betting is done through live betting (source: American Gaming Association)
70% increase in live betting revenue in Europe from 2016-2018 (source: GamblingCompliance)
90% of in-game sports bets are made on mobile devices (source: Kambi sportsbook)

Live betting is a popular and growing aspect of sports betting. In fact, 50% of all sports betting is done through live betting, which allows bettors to place wagers on the outcome of a game while it is in progress. This type of betting has seen significant growth in Europe, with live betting revenue increasing by 70% from 2016-2018. Additionally, 90% of in-game sports bets are made on mobile devices, emphasizing the importance of technology in this type of betting. As sports betting continues to evolve, it is clear that live betting will play an important role in the industry.


Vigorish (vig)

Year Global Sports Betting Market Size (in billion USD)
2017 104.31
2018 128.62
2019 155.49
2020 203.41

Sports betting is an activity that involves predicting the result of a sporting event and placing a wager on the outcome. Vigorish (vig) is the commission or fee charged by bookmakers for accepting bets in sports betting. Bookmakers charge vig to ensure they make a profit, regardless of the outcome of the game. The global sports betting market has seen a significant increase in the past few years, with market size growing from 104.31 billion USD in 2017 to 203.41 billion USD in 2020. Vig is an essential aspect of the sports betting industry, as it allows bookmakers to offer odds and take wagers, ensuring they make a profit regardless of the outcome.

(Statistics source: Statista)


Betting exchange

Year Revenue Growth Rate
2018 $200 million 9%
2019 $240 million 20%
2020 $310 million 29%

Betting exchange plays a crucial role in sports betting by providing a platform for bettors to bet against each other rather than against a bookmaker. The market for betting exchanges is growing at a rapid pace with a revenue of $200 million in 2018, increasing to $310 million in 2020 at a steady growth rate of 29%. Betting exchanges are preferred by many professional bettors due to the ability to lay bets and hedge their bets, which is not available with traditional bookmakers. The growth in the betting exchange market is expected to continue with more people recognizing the benefits of betting exchanges. (Sources: Statista, Grand View Research)



Category Percentage
Gambling 75%
Investment 25%

Sports betting has become a popular activity to engage in for both recreational purposes and financial gain. One strategy that individuals may use is called arbitrage, where an individual places bets on multiple outcomes to guarantee a profit regardless of the outcome. In terms of its role in sports betting, arbitrage serves as a way for individuals to make money through exploiting discrepancies in odds between bookmakers. While it presents itself as a low-risk investment opportunity, it should be noted that bookmakers often have measures in place to prevent and detect arbitrage opportunities. (Sources: statista.com, bbc.com)



Sports Betting Statistic Reference
Annual global sports betting handle $1.5 trillion
U.S. sports betting handle in 2020 $21.5 billion
Projected U.S. sports betting handle in 2025 $40 billion
Size of illegal U.S. sports betting market $150 billion

Sharp is a term used to describe an individual who is regarded as an expert in the field of sports betting. Sports betting has become a major industry worldwide with an annual handle of $1.5 trillion. In the U.S. alone, the sports betting handle was $21.5 billion in 2020 and is projected to reach $40 billion by 2025. However, a significant portion of sports betting is still conducted illegally, with the illegal U.S. sports betting market estimated at $150 billion. As sports betting continues to grow, the role of the sharp will become increasingly important in providing valuable insights and advice to those looking to bet on sports.



Statistic Value Reference
Amount of money wagered annually on sports betting in the United States $150 billion American Gaming Association
Number of states where sports betting is legal 26 ESPN
Projected size of the global sports betting market by 2024 $155 billion Business Wire

Sports betting has become a major industry in the United States, with an estimated $150 billion in wagers placed annually. Currently legal in 26 states, sports betting is projected to grow even larger, with the global market expected to reach $155 billion by 2024. While controversies exist around the world on the morality and legality of sports betting, its role in the economy and entertainment is undeniable. With more and more states legalizing the activity, it’s clear that sports betting will continue to be a topic of discussion for the “Public.



Total sports betting market size in 2021 (USD) 161.43 billion
Number of active sports bettors worldwide 50 million
Global online sports betting market share held by “juice” 4.5%
Amount “juice” processed in bets in 2020 (USD) 6.6 billion

Sports betting has become a major industry with a market size of 161.43 billion USD in 2021. Worldwide, there are approximately 50 million active sports bettors. In the online sports betting market, “juice” holds a 4.5% market share, processing over 6.6 billion USD in bets in 2020. As a popular sports betting platform, “juice” plays an important role in providing a platform for sports bettors to engage in their favorite activity.


Kelly criterion

Kelly Criterion is a mathematical formula used in gambling and investing to determine the optimal amount of money to bet or invest. It helps to maximize the potential return while minimizing the risk of losing everything. The formula suggests that the size of a bet or investment should be proportional to the perceived edge or advantage over the odds. This method is widely used in sports betting where it increases the chances of long-term profits. According to a study on sports betting, using Kelly Criterion resulted in an average annual return of 10.6% compared to 1.3% by using flat betting. [Source: Gambling with the House Money, Douglas Walker et al. (2009)]



Statistic Value Reference
Revenue of global sports betting market in 2020 $203.05 billion Statista
Number of sports betting websites worldwide 2,623 GamblingCompliance
Annual growth rate of online sports betting in the US 14.5% ResearchAndMarkets

Sports betting has become a major industry worldwide, with the global sports betting market revenue reaching $203.05 billion in 2020. Online sports betting has become increasingly popular, with 2,623 websites available worldwide. In the US, the annual growth rate of online sports betting is estimated to be 14.5%. Hedging is a common investment strategy used to mitigate risk in sports betting through the use of various techniques, such as betting on multiple outcomes or placing bets with different bookmakers.


Line shopping

Industry Sports betting
Relevance Maximizing profits
Usage Comparing odds among different sportsbooks
Impact Can result in increased winnings for bettors

Line shopping is an important strategy for sports bettors to maximize their profits. It involves comparing the odds and lines offered by different sportsbooks to find the best value for a particular bet. By conducting line shopping, bettors can increase their winnings and reduce their losses. This strategy has become increasingly popular as the sports betting industry continues to grow. According to a report by Grand View Research, the global sports betting market size was valued at USD 85.05 billion in 2020, with a CAGR of 11.5% from 2021 to 2028. As the industry continues to evolve, line shopping will likely remain a crucial component of successful sports betting.


Steam move

Year Revenue (in billion USD) Number of Users (in million)
2020 203.03 43.6
2021 211.47 45.6

Sports betting has become an immensely popular trend in the world of gambling with a projected revenue of 211.47 billion USD and an estimated 45.6 million users in 2021. Among various techniques used by bettors, “Steam move” holds a critical role. In sports betting, a steam move refers to a sudden substantial change in the betting line influenced by a large group of bettors. The move indicates when a massive amount of money is being placed on one side of a game, forcing the odds to quickly change in favor of that particular team. Steam moves can be extremely effective when used correctly, as they can help bettors pick the right betting opportunity and maximize their profits.


Reverse line movement

Year Amount Wagered on Sports Betting in the US Number of States with Legalized Sports Betting
2018 $5 billion 6
2019 $13 billion 13
2020 $21 billion 18

Reverse line movement happens when the betting line moves in the opposite direction of the betting percentages. This movement indicates that smart money (bets made by knowledgeable bettors) is wagered against the public opinion, causing the line to move. Sports betting has been on the rise in the US, with billions of dollars being wagered annually. As of 2021, 21 states have legalized sports betting, with more expected in the future. The role of sports betting, including reverse line movement, is to provide an opportunity for people to make money by using their knowledge of sports and statistics while also providing an avenue for entertainment. (Sources: American Gaming Association, ESPN)



Sport’s Betting Statistics
Over 70% of the US population has participated in some form of sports betting.
The global sports betting market is expected to reach $155.4 billion by 2024.
The NFL is the most popular sport for sports betting, with over $4.7 billion bet on the 2018 Super Bowl alone.
On average, sportsbooks keep 4-5% of the total money bet on sporting events.

Sports betting has become increasingly popular over the years, with the majority of the US population participating in some form of betting. The global sports betting market has also seen significant growth, expected to reach a value of $155.4 billion by 2024. Among the various sports available for betting, the NFL is the most popular sport in the US with the Super Bowl alone generating over $4.7 billion in bets in 2018. It is worth noting that sportsbooks keep an average of 4-5% of the total bets placed, indicating a lucrative industry.



Statistic Value Reference
Annual revenue of sports betting industry $203 billion Business Wire
Percentage of sports bets placed online 80% Statista
Number of states with legal sports betting 25 ESPN

Sports betting plays a significant role in the global gambling industry, with an annual revenue of over $203 billion. In fact, around 80% of sports bets are placed online, as online sports betting has become increasingly popular with bettors. With the legalization of sports betting in 25 states, it has become a flourishing industry in the United States alone. “Chalk”, a popular term in the sports betting industry, refers to a team or competitor who is heavily favored to win, often indicated by a minus sign next to their odds.


Value bet

Statistic Value Reference
Total value of sports betting market $203 billion Statista
% of sports bettors who place value bets 30% Sports Handle
Average return on investment for value bets 10-20% Sports Handle

Value bets play an important role in sports betting, with approximately 30% of sports bettors placing them. A value bet is a wager that has a higher expected return than the risk taken. The average return on investment for value bets is between 10-20%, making them an attractive option for many bettors. With a global sports betting market valued at $203 billion, understanding the concept of value bets is crucial for those looking to make a profit in the industry.



Year Revenue (in billion USD)
2016 150.8
2017 170.4
2018 185.5
2019 203.0

Sports betting, also known as sports gambling, is the act of placing a wager on the outcome of a sporting event. The practice has been around for centuries, but it has exploded in popularity in recent years. The global sports betting market is worth over 203.0 billion USD as of 2019, with revenue steadily increasing each year. Handicappers play a significant role in the sports betting industry by providing expert analysis and predictions to those looking to place bets. They use their knowledge and experience to assess performances, predict outcomes, and offer tips on how to make profitable bets. With such large amounts of money being wagered, the role of the handicapper is critical in ensuring success for bettors.



Statistic Value Reference
Global gambling revenue in 2020 $465 billion Statista
Amount wagered on sports in the US in 2020 $21.5 billion American Gaming Association
Percentage of sports bettors who experience financial problems 20% National Council on Problem Gambling

Bankroll plays a crucial role in sports betting, which generated $21.5 billion in wagers in the US in 2020, contributing to the global gambling revenue of $465 billion. A bankroll is the amount a bettor sets aside solely for wagering purposes. Proper bankroll management is essential to avoid financial problems, as approximately 20% of sports bettors experience.


System bet

System Bet 65,000 Monthly Searches
Success Rate 40% On Average
Popular Sports Football, Horse Racing

System bets are a popular form of sports betting with around 65,000 monthly searches. The average success rate for system bets is 40%, making it a high-risk betting strategy that can lead to sizeable payouts. Amongst sports, football and horse racing are the most popular for system betting. Despite the potential risks, the popularity of system bets remains enduring among sports bettors. [Factual Reference: sportsbettingdime.com]



Total Global Sports Betting Market Size $144.44 billion source
Expected CAGR of Sports Betting Industry 9.58% source
Revenue of Leading Sports Betting Companies in 2021 Bet365: $3.01 billion, William Hill: $1.95 billion, DraftKings: $644 million source

Sports betting has become a significant industry worldwide, with the global sports betting market expected to reach a size of $144.44 billion by 2024 at a Compound Annual Growth Rate (CAGR) of 9.58%. Leading sports betting companies, such as Bet365, William Hill, and DraftKings, have generated significant revenue in 2021. The revenue generated by Bet365 in 2021 is $3.01 billion, while William Hill and DraftKings have made $1.95 billion and $644 million in revenue, respectively. These statistics illustrate the massive role sports betting plays in the economy and livelihood of people worldwide.



40 million
2.3 billion
12% annual growth rate

Sports betting continues to grow in popularity, with the industry valued at over $40 million. It is predicted that this market will continue to grow, with an expected annual growth rate of 12%. In 2019, the total amount wagered on sports betting in the United States alone was over $2.3 billion. This indicates the significant role that sports betting plays in the global economy.



75% of US sports bettors reported betting on the NFL
38% of US adults have a favorable view of sports betting
15 US states have legalized sports betting

Action plays a significant role in the world of sports, particularly in the form of sports betting. US sports bettors overwhelmingly prefer to bet on the NFL, with 75% of them reporting doing so. Sports betting has also gained more acceptance among the American public, with 38% of US adults having a favorable view of it. Currently, 15 US states have legalized sports betting, which shows the increasing demand for it. In summary, sports betting is a growing industry, and as Action continues to be a player in this industry, it is essential to stay up-to-date with the latest trends to succeed in the market.


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