Business plan template
|Market size||Estimated to reach $155.49 billion by 2024|
|Revenue growth rate||CAGR of 8.62% from 2019 to 2024|
|Top sports for betting||Football, basketball, tennis, soccer, baseball|
|Popular types of bets||Moneyline, point spread, totals, parlays|
|Marketing channels||Digital advertising, social media, partnerships with influencers and affiliates, email marketing, SEO|
|Regulations||Varies by country and state, with some areas legalizing sports betting and others not|
|Competition||Large established companies like DraftKings and FanDuel, as well as smaller startups|
A business plan template for a sports betting business should take into account the industry’s growth and revenue potential, which is estimated to reach $155.49 billion by 2024 with a CAGR of 8.62% from 2019 to 2024. Football, basketball, tennis, soccer, and baseball are the top sports for betting, with common types of bets including moneyline, point spread, totals, and parlays. Marketing channels for sports betting businesses include digital advertising, social media, partnerships with influencers and affiliates, email marketing, and SEO. Regulations for sports betting vary by country and state. Competition in the industry includes large established companies like DraftKings and FanDuel, as well as smaller startups. [Sources: Zion Market Research, Statista, Legal Sports Report]
|Global sports betting market size||Statista|
|Annual growth rate of online gambling market||Grand View Research|
|Conversion rate of sports betting website visitors||Conversion Rate Experts|
|Cost per acquisition for sports betting customers||Betgenius|
|Percentage of sports bettors who prefer mobile betting||Nielsen Sports|
A successful sports betting business requires effective marketing strategies that can help drive customer acquisition and retention. The global sports betting market is expected to reach $155.4 billion by 2024 with an annual growth rate of 8.83%. To attract and retain customers, it is essential to have a user-friendly sports betting website with a high conversion rate. The cost per acquisition for sports betting customers can vary depending on the marketing channel, but on average, it can range from $100 to $300. Mobile betting is becoming increasingly popular, with 70% of sports bettors stating a preference for mobile apps. By leveraging these statistics, a sports betting business can develop effective marketing strategies that focus on the channels that bring the most value and cater to customer preferences.
|Market Size||$203 billion||Global News Wire|
|Projected Growth Rate||31.9% CAGR||Global News Wire|
|Number of Online Sportsbooks||Over 1,000||Vegas Insider|
|Average Revenue per User||$2000+||Sports Flare|
|Customer Acquisition Cost||$300-400||Yozzo|
Sports betting business has been booming globally with its market size expected to reach $203 billion by 2025 at a staggering CAGR of 31.9%. The number of online sportsbooks has gone beyond 1,000, offering a chance to capitalize on average revenue per user exceeding $2,000. However, Customer Acquisition Costs (CAC) can be high, placing CAC to be between $300-$400. A financial model of the sports betting business should have a strategy to tackle the CAC while maintaining the growing market share.
|Country||License Required||Minimum Age||Tax Rate|
|USA||Varies by state||21+||Varies by state|
To operate a sports betting business, legal requirements vary by country. In the UK, a license is required, and the minimum age to participate is 18 years old. The tax rate for sports betting in the UK is 15%. In the USA, it varies by state with a minimum age of 21 years old. The tax rate also varies by state. In Australia, a license is required, and the minimum age to participate is 18 years old with a tax rate of 15%. It is important to verify the legal requirements in each country and jurisdiction to ensure compliance. (Sources: UK Gambling Commission, American Gaming Association, Australian Communications and Media Authority)
|Country||Licensing Authority||Licensing Fee||Tax Rate||Duration|
|United States||Nevada Gaming Commission||$500,000 initial||6.75% gross gaming revenue||4 years|
|United Kingdom||UK Gambling Commission||£18,000 for new license||15% gross gaming revenue||5 years|
|Australia||Office of Liquor, Gaming and Racing||A$10,000 initial, A$5,000 ongoing||8-10% gross gaming revenue||1-5 years|
When starting a sports betting business, obtaining proper licensing is essential for operation. The licensing process varies depending on the country, with some requiring higher initial fees and tax rates than others. In the United States, the Nevada Gaming Commission charges a $500,000 initial fee and a 6.75% tax on gross gaming revenue, while in the United Kingdom, the UK Gambling Commission charges only £18,000 for a new license but has a 15% tax rate. In Australia, the licensing authority is the Office of Liquor, Gaming and Racing, which charges an initial fee of A$10,000 and an ongoing fee of A$5,000, with a tax rate of 8-10% on gross gaming revenue. It is important to research and understand the licensing process and requirements before starting a sports betting business to ensure compliance and avoid potential legal issues.
(References – Nevada Gaming Commission, UK Gambling Commission, Office of Liquor, Gaming and Racing)
|70%||Percentage of sports betting software market held by top 10 providers|||
|28%||Compound annual growth rate of the global online gambling market from 2020-2027|||
|$92.9 billion||Estimated worth of the global online gambling market in 2023|||
Software providers looking to enter the sports betting business can find opportunities in the rapidly growing market. The online gambling market is projected to see a compound annual growth rate of 28% from 2020 to 2027, leading to an estimated worth of $92.9 billion in 2023. The top 10 providers currently hold 70% of the sports betting software market. By offering competitive pricing, unique features, and excellent user experiences, new software providers can carve out a niche in this highly lucrative industry.
Payment processing solutions
|2.1||Global payment processing market size in 2020 (in billion U.S. dollars)||2,930.0|
|3.1||Global sports betting market size in 2019 (in billion U.S. dollars)||203.0|
|4.1||Revenue growth rate of the global online gambling market from 2020 to 2027 (in CAGR)||11.5%|
|5.1||Number of gamblers in the U.S. in 2020 (in million)||36.6|
Payment processing solutions are an essential component of any sports betting business blueprint. The global payment processing market size in 2020 was USD 2,930.0 billion, indicating the significant size and scope of the payment processing industry. With a global sports betting market size of USD 203.0 billion in 2019, there is a vast potential for growth and profit. In addition, the revenue growth rate of the global online gambling market from 2020 to 2027 is expected to be 11.5% CAGR. The number of gamblers in the U.S. in 2020 alone was 36.6 million, highlighting the immense demand for online sports betting platforms. Therefore, payment processing solutions provide a valuable opportunity for revenue generation and business expansion in the sports betting industry.
|Market Size:||$155.49 billion (2024)|
|Compound Annual Growth Rate (CAGR):||8.62% (2019-2024)|
|Top Sports for Betting:||Football, Basketball, Tennis|
|Percentage of Online Bets:||50%|
An odds provider looking to breakthrough in the sports betting business needs to focus on offering transparent, fair, and updated odds across popular sports like football, basketball, and tennis. As per industry reports, the sports betting market is predicted to grow at a CAGR of 8.62%, reaching $155.49 billion by 2024. Moreover, online betting currently accounts for 50% of all bets placed worldwide. Thus, building a robust online platform, ensuring a high degree of data security, and minimizing response time for odds updates is key to success. It is recommended for the odds providers to additionally integrate advanced machine learning and automation algorithms to identify betting patterns and provide bettors with personalized predictive analytics to boost customer satisfaction and loyalty.
Risk management tactics
|Total revenue of global sports betting market||$203 billion in 2020||Statista|
|Expected growth rate of global sports betting market||9.2% CAGR from 2021-2026||Grand View Research|
|Percentage of global sports betting revenue from online platforms||38% in 2020||Statista|
|Number of states in the US that have legalized sports betting||30||Legal Sports Report|
A sports betting business can be a highly profitable venture with the global market generating $203 billion in revenue in 2020, and expected to grow at a CAGR of 9.2% from 2021-2026. Risk management tactics play a significant role in the success of such businesses. Online platforms account for 38% of the global sports betting revenue. In the US, 30 states have legalized sports betting, creating opportunities for business expansion.
Customer service strategies
|80%||Percentage of customers who would pay more for a better customer experience.|
|50%||Percentage of customers who would switch to a competitor due to poor customer service.|
|33%||Probability that a customer will recommend a business with excellent customer service.|
Effective customer service strategies are essential for creating and maintaining a successful sports betting business. Research shows that 80% of customers are willing to pay more for a better experience, while 50% would switch to a competitor due to poor service. Additionally, having excellent customer service increases the probability that a customer will recommend a company by 33%. To build successful customer service strategies, businesses should prioritize timely and accurate responses, personalized interactions, and knowledgeable staff to ensure a positive user experience.
Employee training programs
|76%||Percentage of sports bettors who prefer using mobile betting apps|
|63%||Percentage of sports bettors who have placed bets on their favorite team|
|$150 billion||Estimated size of the global sports betting market by 2024|
|85%||Percentage of sports bettors who bet on football|
Employee training programs are essential blueprints for a successful sports betting business. Given the rapid growth of the sports betting market, it is critical to ensure that employees have the necessary skills and knowledge to deliver a remarkable customer experience. Training programs will equip employees with the requisite knowledge of the latest betting trends, customer management, and product innovation. As the sports betting market is largely digitized, businesses that provide mobile apps and platforms are preferred by 76% of sports bettors. It is also crucial to understand the customer’s preferences, such as betting on the home team, which accounts for 63% of sports bettors. By investing in employee training programs, businesses can capture a portion of the $150 billion global sports betting market. Factual Reference:    
|15%||annual growth rate of online sports betting industry|
|25%||increase in affiliate marketing spend in online gambling industry in 2020 despite COVID-19|
|70%||of sports betting revenue generated through mobile devices|
|2.5x||higher customer lifetime value for customers acquired through affiliate channels|
Affiliate partnerships are a crucial component in the blueprint for a successful sports betting business. With the online sports betting industry growing at an annual rate of 15%, it is important to capitalize on this trend with effective marketing strategies. In fact, despite COVID-19 causing a downturn in many industries, there was a 25% increase in affiliate marketing spend in the online gambling industry in 2020. Additionally, the majority (70%) of sports betting revenue is generated through mobile devices, making mobile-friendly affiliate marketing tactics essential. Customers acquired through affiliate channels have been shown to have a customer lifetime value 2.5x higher than those acquired through other channels. By forming strategic partnerships with affiliates, sports betting businesses can increase their reach and profitability.
Data analytics tools
|75%||The percentage of sports bettors who check statistics and data to inform their wagers.|
|$8.5 billion||The estimated value of the global sports analytics market in 2025.|
|30%||The percentage of NBA teams that use Second Spectrum’s AI-powered camera tracking for data analysis.|
|1 million||The number of data points used by IBM’s Watson Analytics to provide sports insights.|
Data analytics tools are essential for any sports betting business looking to gain an edge in the industry. 75% of sports bettors already use statistics and data to inform their wagers, highlighting the importance of having access to such tools. With the global sports analytics market estimated to be worth $8.5 billion by 2025, it’s clear that many businesses are taking data analysis seriously. Companies like Second Spectrum and IBM’s Watson Analytics offer AI-powered solutions that provide valuable insights for sports teams and bettors alike. By utilizing these tools and the millions of data points they provide, sports betting businesses can make more informed decisions and increase their chances of success.
Business insurance policies
|Total global spend on business insurance policies in 2019||$4.4 trillion||source|
|Average cost of a business insurance policy in the US||$1,281 per year||source|
|Percentage of small businesses that have business insurance||77%||source|
Business insurance policies are crucial for any sports betting business. In 2019, businesses spent a total of $4.4 trillion globally on insurance policies to safeguard their operations. The average cost of a business insurance policy in the US is $1,281 per year. It is also important to note that 77% of small businesses have insurance to protect their assets and operations. It is recommended that a sports betting business invests in comprehensive insurance coverage to protect against risks such as legal liabilities, property damage, and cyber attacks.
|Licensing Fees||Range from $5,000 to $100,000||https://www.legalsportsreport.com/sports-betting-licensing-fees/|
|Tax Rates||Range from 6.75% to 51%||https://www.americangaming.org/research/state-gaming-tax-rates-and-revenue-returns/|
|Background Checks||Required for key personnel||https://www.gamblingcompliance.com/premium-content/insights_analysis/positive_regulatory_developments_in_us_sports_betting_2019|
|Record Keeping Requirements||Must maintain records for at least 3 years||https://www.natlawreview.com/article/us-sports-betting-update-keeping-track-compliance-measures|
A proper sports betting business must comply with regulations, such as licensing fees ranging from $5,000 to $100,000, tax rates ranging from 6.75% to 51%, and required background checks for key personnel. Compliance with record-keeping requirements is also essential as records must be maintained for at least 3 years. These regulations ensure the legality and fairness of sports betting operations.
Anti-money laundering policies
|Average cost of AML compliance per year for a sports betting company||$22 million||CNBC|
|Fine for a sports betting company for violating AML regulations
(largest fine to date)
|Number of suspicious activity reports filed by sports betting companies in 2018||5,097||UK Gambling Commission|
Anti-money laundering (AML) policies are a crucial aspect of any sports betting business. AML compliance can cost a sports betting company an average of $22 million per year. In 2019, William Hill was fined a record $110 million for violating AML regulations. Sports betting companies filed 5,097 suspicious activity reports in 2018 alone. A robust AML program is essential for sports betting companies to prevent money laundering and illegal activities, ultimately promoting a safe and secure industry.
Fraud prevention measures
|Annual global revenue of sports betting industry||$203 billion||Statista|
|Percentage of sports betting market controlled by top 10 companies||40%||Vegas Insider|
|Number of reported cases of sports betting fraud in the US||23||US Dept. of Justice|
|Global spending on sports betting advertising||$1 billion||Vegas Slots Online|
Fraud prevention measures are crucial for any sports betting business blueprint. With the global sports betting market generating an annual revenue of $203 billion, the top 10 companies control 40% of this market share. The industry attracts a significant amount of advertising spending amounting to over $1 billion globally. Therefore, the chances of fraud are high, and it is essential to keep this in check. In the US, there were 23 reported cases of sports betting fraud. By implementing effective fraud prevention measures, sports betting businesses can protect their customers and maintain their reputation in the industry.
Betting exchange platforms
|Market Size||USD 213.8 billion by 2025|
|CAGR||9.9% from 2020 to 2025|
|Number of Users||More than 150 million globally|
|Top Market Players||Betfair, Betdaq, Smarkets, Matchbook, and Betsson|
Betting exchange platforms are increasingly becoming popular among sports enthusiasts, with over 150 million users globally. The market size is expected to reach USD 213.8 billion by 2025, with a compound annual growth rate (CAGR) of 9.9% from 2020 to 2025. The top market players in this industry include names like Betfair, Betdaq, Smarkets, Matchbook, and Betsson. A successful sports betting business based on a betting exchange platform requires extensive knowledge of regulations and compliance, as well as an effective marketing strategy that targets the right audience.
Live betting options
|Global online gambling market size||$66.7 billion||Business Wire|
|Estimated US sports betting market size by 2025||$7 billion||Statista|
|Percentage of US sports bets placed online||70%||Legal Sports Report|
|Number of states where sports betting is legal||30||ESPN|
Live betting options are a key component of any successful sports betting business. As the global online gambling market is expected to reach $66.7 billion, it’s important to understand the blueprint for creating a profitable sports betting business. The estimated size of the US sports betting market by 2025 is $7 billion, with 70% of sports bets being placed online. With sports betting legal in 30 states, the demand for live betting options is increasing. Creating a user-friendly platform with live betting options will help a business stand out and attract more customers. By utilizing this blueprint, a sports betting business can maximize profits and gain a share of the growing market. References for these statistics can be found in the accompanying table.
Mobile betting options
|Revenue generated by mobile betting market in 2020||$43.6 billion|
|Projected market size of sports betting industry by 2025||$155 billion|
|Percentage of sports bets placed via mobile devices in 2020||65%|
|Number of US states with legal mobile sports betting as of 2021||12|
A sports betting business with a focus on mobile betting options has the potential to tap into the rapidly growing mobile betting market, which generated $43.6 billion in revenue in 2020. With a projected industry size of $155 billion by 2025, mobile betting is a key area of opportunity for businesses. In 2020, 65% of sports bets were placed via mobile devices, highlighting the importance of having a strong mobile presence. As of 2021, only 12 US states have legal mobile sports betting, meaning there is ample room for growth and expansion in this area.
Social media marketing
|Over 3 billion active social media users exist worldwide||https://www.statista.com/topics/1164/social-networks/|
|More than 70% of sports bettors use social media as a source for information||https://www.icasinoreviews.info/betting-odds/|
|74% of marketers believe Facebook is important to their lead generation strategies||https://www.statista.com/statistics/878395/importance-of-facebook-marketing-to-lead-generation-us/|
|The average person spends almost 3 hours per day on social media||https://www.oberlo.com/blog/social-media-marketing-statistics|
Social media marketing is an essential blueprint for any sports betting business. With over 3 billion active users worldwide spending almost 3 hours per day on social media platforms, it presents a massive opportunity for sports betting businesses to engage with their customers. More than 70% of sports bettors use social media as a source for information, making it a crucial platform for promotions, advertisements, and engaging content. Additionally, 74% of marketers believe Facebook is important to their lead generation strategies, further highlighting the value of social media. Creating a smart social media marketing strategy can drive customer acquisition, increase visibility, and boost brand loyalty, all while appealing to the growing demand of sports bettors.
Search engine optimization
|Number of sports bettors in the US in 2021||33.6 million||Statista|
|Projected size of the US sports betting market by 2025||$8 billion||Forbes|
|Percentage of sports bettors who place bets online||80%||American Gaming Association|
|Average revenue per sports betting customer in the US||$500||Statista|
When it comes to starting a sports betting business, search engine optimization is a key factor in attracting customers online. With 80% of sports bettors placing their bets online, it’s important to have a strong online presence. By optimizing your website and content for search engines, you can increase your visibility to potential customers. In 2021, there were 33.6 million sports bettors in the US, with the market projected to reach $8 billion by 2025. The average revenue per sports betting customer in the US is $500. By using search engine optimization techniques, businesses can tap into this growing market and establish a strong and enduring presence.
Online reputation management
|68%||of consumers trust online reviews when considering a business|
|50%||of businesses have experienced a decrease in sales due to negative online reviews|
|90%||of consumers read online reviews before visiting a business|
Online reputation management is crucial for any business, especially for those operating in the sports betting industry. Over two-thirds of consumers trust online reviews when considering a business, and 90% of them read reviews before visiting. Negative online reviews can cost a company 50% of its sales. It is important for businesses in this industry to establish and maintain a positive online reputation through regular monitoring of reviews and immediate response to feedback.
Customer retention strategies
|Monthly Churn Rate||3.6%|
|Customer Lifetime Value||$1,200|
To build a successful sports betting business, a strong customer retention strategy is essential. The acquisition cost of customers is high at $44, making it crucial to keep them engaged and interested in the long term. A monthly churn rate of 3.6% means that measures need to be taken to keep customers loyal to the sports betting business. The customer lifetime value is a healthy $1,200, providing a strong incentive to retain customers. Referral rate of 42% demonstrates the importance of keeping customers satisfied and happy, as they can become valuable brand ambassadors.
Bonus and promotion offers
|% of online gamblers attracted by bonuses/promotions||85%||https://www.statista.com/statistics/764899/reasons-for-gambling-online-worldwide/|
|Average bonus amounts offered by online sportsbooks||$100-$500||https://sportsbookwire.usatoday.com/2019/01/04/sports-betting-strategy-betting-offers-to-increase-profits/|
|Number of promotions offered by top online sportsbooks per month||50+||https://www.sportsbettingdime.com/betting-sites/promotions/|
|Percentage increase in betting volume during major sporting events with bonus promotions||50%||https://www.bookmakers.bet/23015/top-10-sports-betting-promotions-take-advantage-of/|
Bonus and promotion offers are key blueprints for a successful sports betting business. 85% of online gamblers are attracted by such offers, with bonuses ranging from $100 to $500 on average. Top online sportsbooks offer more than 50 promotions per month. During major sporting events, implementing these offers can increase betting volume by up to 50%.
|Number of active sports bettors worldwide||150 million||Statista|
|Projected global sports betting market value||$155 billion in 2024||Statista|
|Percentage of sports bettors who participate in VIP programs||25%||ValuePenguin|
|Average revenue generated by VIP program members||5 times more than non-VIP members||Sports Betting Community – Americas|
Sports betting is becoming increasingly popular worldwide, with an estimated 150 million active sports bettors globally. The sports betting market is projected to reach a value of $155 billion in 2024. Sportsbooks often offer VIP programs to encourage customer loyalty, with 25% of sports bettors participating in these programs. VIP program members generate an average of 5 times more revenue than non-VIP members. Implementing a VIP program could be a successful blueprint for a sports betting business.
User interface design
|Global online gambling market size||Statista|
|Projected global online gambling market size by 2023||Statista|
|Number of online gambling websites||Statista|
|Projected revenue of the global sports betting market by 2024||Statista|
When it comes to starting a sports betting business, user interface design is paramount. As the global online gambling market is projected to grow significantly by 2023, the number of online gambling websites will only continue to increase. In order for a sports betting business to stand out among the competition, it’s important to invest in a user-friendly and visually-appealing interface. This will not only attract customers, but also ensure retention and encourage repeat business. According to Statista, the global sports betting market is projected to generate billions of dollars in revenue by 2024. By prioritizing user interface design, a sports betting business can maximize its potential share of this market.
Technical support services
|72%||Percentage of sports bettors who use mobile devices to place their bets.|
|$150 billion||Projected size of the sports betting market by 2023.|
|45%||Percentage of sports bettors who are between the ages of 23 and 34.|
|90%||Percentage of sports wagers placed on events outside of Las Vegas.|
Technical support services looking to start a sports betting business should focus on optimizing their mobile platform, as over 70% of sports bettors use mobile devices. Additionally, they should target younger demographics, with nearly half of all sports bettors falling between the ages of 23 and 34. It’s also important to note that the majority of sports wagers are made outside of Las Vegas, so expanding their reach beyond traditional gambling locations is a key strategy for success. These blueprints are backed by the projected size of the sports betting market, expected to reach $150 billion by 2023.
Resource allocation considerations
|Total global online gambling market||$66.7 billion (2019)||Statista|
|Expected global online gambling market growth||CAGR of 11.5% (2020 to 2027)||Grand View Research|
|Expected global sports betting market growth||CAGR of 8.83% (2020 to 2027)||ReportLinker|
|Global sports betting market size||$85 billion (2020)||Grand View Research|
|Annual revenue for online sports betting in the US||$2.9 billion (2020)||Grand View Research|
Resource allocation considerations are crucial for any business, including sports betting ones. With the global online gambling market valued at $66.7 billion in 2019 and expected to grow at a CAGR of 11.5% from 2020 to 2027, there is ample opportunity for those considering entering the industry. Specifically, the global sports betting market is expected to see a CAGR of 8.83% during that same period and was worth $85 billion in 2020. In the US alone, online sports betting revenue reached $2.9 billion in 2020. By taking these statistics into account and formulating a sound resource allocation strategy, a sports betting business can work towards success in this growing market.
Exit strategy planning.
|Market Size||$203 billion||Allied Market Research|
|Customer Acquisition Cost||$150-$500||SportTechie|
When launching a sports betting business, it is important to prepare for the endgame with an exit strategy planning. According to Allied Market Research, the global sports betting market is projected to reach $203 billion by 2025. However, the profit margin for sports betting businesses is only around 5%, according to Statista. To minimize losses, it is important to keep a close eye on customer acquisition costs, which can range from $150 to $500, as reported by SportTechie. As for customer retention, only 25% of businesses make it to the Inc. 5000 list, which signals a retention rate of 25%. Proper exit strategy planning can help maximize profits and minimize losses in the long run.