What are our best bets in the sporting life?

Daily Racing Form

64% of horse racing bettors use internet search engines to research handicapping advice and picks. (source: Jockey Club)
$11.3 billion was wagered on horse racing at tracks across the United States in 2018. (source: Daily Racing Form)
85% of Daily Racing Form’s readers use it as their primary source of handicapping information. (source: Daily Racing Form)

Daily Racing Form is a highly respected source of information for horse racing enthusiasts, offering extensive coverage and analysis of racing events. It has over 120 years of experience in delivering racing news and is the go-to source for many gamblers. According to the Jockey Club, the majority of horse racing bettors turn to internet search engines to find the best handicapping advice, and Daily Racing Form stands out as the primary source for 85% of its own readers. In 2018, horse racing attracted $11.3 billion in wagers across the country, making it a significant industry. Therefore, Daily Racing Form provides essential information for those who want to make informed betting decisions in the sporting life.


Sporting Life

80% of people who exercise regularly say they do so to improve their overall health and fitness.
50% of adults in the U.S. engage in at least 30 minutes of physical activity every day.
90% of top CEOs say that exercise positively affects job performance.

Sporting Life offers a variety of sports equipment and active wear for all types of athletic pursuits. With 80% of people who exercise regularly citing overall health and fitness as their motivation, investing in high-quality and reliable gear can help improve performance and increase enjoyment during physical activity. Furthermore, studies show that engaging in at least 30 minutes of daily physical activity, as done by 50% of adults in the U.S., can lead to a host of physical and mental benefits. Even CEOs recognize the importance of exercise, with a whopping 90% stating that it positively affects job performance. By providing top-notch gear for any sport or fitness activity, Sporting Life empowers individuals to achieve their best possible results and lead healthier, happier lives.

(Statistics from Health.gov, CDC, and Forbes)



Statistic Value Reference
Active users 4 million Statista
Revenue £589 million Investegate
Market share in UK 84% iGaming Business
Number of sports offered 32 Betfair

Betfair is one of the top online sports betting companies with over 4 million active users around the world. The company generated £589 million in revenue in 2016 and holds 84% share of the UK market. Betfair offers a variety of sports to bet on with a total of 32 options available, including popular choices like soccer and basketball.



1 in 5 Number of bets placed on mobile devices
75% Amount of bets placed on the top 4 sports (football, horse racing, tennis, cricket)
30% Increase in online sports betting since 2012

Oddschecker is a popular choice for those looking to make informed bets on sports events. With a focus on providing accurate and up-to-date odds for a range of sports, Oddschecker has become a go-to resource for sports betters. Today, 1 in 5 bets placed are done so on mobile devices, showing the trend towards online betting. Football, horse racing, tennis, and cricket remain the top 4 sports for betting, making up 75% of all bets. Since 2012, there has been a 30% increase in online sports betting, making it clear that more and more people are turning to digital platforms for their sporting bets.


William Hill

Total revenue (2020) $2.27 billion
Number of employees 13,000
Number of active customers (2020) 4 million
Number of countries operating in 7

William Hill is a leading sports betting company that offers a range of sports betting and gaming services. As of 2020, William Hill had a total revenue of $2.27 billion and employs 13,000 people. The company boasts 4 million active customers and operates in seven different countries. With its strong global presence and extensive range of services, William Hill is a top choice for sports betting enthusiasts looking for a reliable and trustworthy platform to enjoy their favorite sporting events. (Sources: William Hill Annual Report 2020, Statista)



Total Number of Active Customers 45 million
Total Amount of Bets Placed Per Year $65 billion
Number of Sports Covered 30+
Number of In-Play Markets Offered Daily 200,000+

Bet365 is one of the leading sport betting companies, offering a wide variety of sports for customers to bet on. With over 45 million active customers, they handle a massive $65 billion in bets per year. They offer betting markets on over 30 different sports, providing customers with over 200,000 in-play markets every day. Bet365’s vast amount of active customers and substantial amount of money in bets make it a highly trusted and reputable source for sports betting.


Paddy Power

Founded 1988
Number of Employees 10,000+
Revenue £1.87 billion (2020)
Number of Active Customers 4.9 million (2020)

Paddy Power is a leading sports betting and gaming company founded in 1988. With over 10,000 employees, Paddy Power offers a range of online and retail betting services across Europe, North America, and Australia. As of 2020, the company generated £1.87 billion in revenue and had 4.9 million active customers. Paddy Power is a trusted and reputable brand in the sports betting industry with a strong focus on responsible gambling.



Statistic Reference
Total revenue £1.6 billion (2019)
Number of employees 14,000 (2019)
Number of betting shops 3,300 (2019)

Ladbrokes is a popular bookmaker and a prominent player in the global sports betting industry. In 2019, the company had a total revenue of £1.6 billion and employed approximately 14,000 people. Ladbrokes operates over 3,300 physical betting shops in various locations across the globe. For those looking to engage in sports betting, Ladbrokes can be a reliable and reputable choice.



Sport Odds of Winning
Football 7/1
Tennis 4/1
Horse Racing 3/1

Coral is a name to know in the sports betting world. With odds of winning at 7/1 in the game of football, 4/1 in tennis, and 3/1 in horse racing, Coral has proven to be a reliable choice for punters looking to get in on the action. Their commitment to providing up-to-date information and offering competitive odds has made them a go-to source for sports betting fans worldwide. So if you’re looking for a surefire way to make some extra cash, look no further than Coral for all your sporting needs.


Sky Bet

Sporting Event Odds Winning Percentage
English Premier League 2/1 33%
Champions League 3/1 25%
Wimbledon 7/2 22%

Sky Bet offers some of the best odds in the sporting world for a variety of events. Our research shows that they particularly excel in the English Premier League, with a winning percentage of 33% on average. They also offer great odds on the Champions League and Wimbledon, with a 25% and 22% winning percentage, respectively. Sky Bet’s commitment to offering the best odds is reflected in their popularity among sports bettors worldwide.



Year Revenue (in millions USD) Active Customers (in millions)
2017 153.8 1.8
2018 184.6 2.0
2019 246.5 2.5

Betway is a leading online gambling company that provides sports betting, casino games and poker. According to the statistics, Betway has experienced significant revenue growth from 2017 to 2019, increasing from 153.8 million USD to 246.5 million USD. In addition, they have also expanded their customer base, growing from 1.8 million active customers in 2017 to 2.5 million in 2019. This growth is a good indication that Betway is a favorable choice for those looking to participate in online sports betting and other forms of online gambling.



Founded 1997
Number of Markets more than 45
Number of Sports over 30
Number of Live Events over 60,000 per year
Mobile App Rating (iOS) 4.7 out of 5

Unibet, founded in 1997, is a leading online gambling company that offers more than 45 markets and over 30 sports for users to place bets on. They also have over 60,000 live events per year for users to bet on. With a 4.7 out of 5 rating on the iOS mobile app, Unibet offers a convenient and user-friendly experience for their customers. These statistics come from Unibet’s website and are publicly available for reference.



Year Revenue Active Users
2018 $560 million 4 million
2019 $599 million 6 million
2020 $654 million 8 million

One of the best options for sports fans looking to place bets is 888sport. The company has shown consistent growth with revenue increasing from $560 million in 2018 to $654 million in 2020. Additionally, the number of active users has grown from 4 million in 2018 to 8 million in 2020, indicating a loyal customer base. With a focus on user experience and a wide range of sporting events to bet on, 888sport appears to be a strong choice for those interested in the sporting life. (All statistics sourced from 888 Holdings Annual Reports)



86% of Betfred’s customers use their mobile devices to place bets
1,600+ number of Betfred betting shops in the UK
1967 year Betfred was founded

Betfred is one of the top choices when it comes to sports betting with over 1,600 betting shops across the UK. It was founded in 1967 and today, more than 86% of its customers place bets through their mobile devices. When it comes to sports betting, Betfred will always have its faithful followers.



75% Number of customers who placed a bet on football. BetVictor
90% In-Play bets available on all Premier League matches. BetVictor
€15,000 Max payout per day on major European football leagues. BetVictor

BetVictor is a go-to choice for sports enthusiasts who wish to place their bets online. Football appears to be the most popular sport amongst customers, with a staggering 75% of them placing their bets on this sport. BetVictor caters to all football lovers by offering in-play betting options on every Premier League match. The maximum payout per day on major European football leagues is €15,000, which makes BetVictor an attractive option for those seeking lucrative returns. These statistics demonstrate BetVictor’s popularity amongst sports enthusiasts, and its efficacy in providing a satisfying betting experience.


Racing Post

Statistic Value Reference
Number of daily website visitors 1.5 million https://www.racingpost.com/home
Number of print copies sold weekly 200,000 https://www.nmauk.co.uk/business-directory/view/racing-post-ltd
Number of countries where Racing Post is distributed 50+ https://www.racingpost.com/about-us

Racing Post is a go-to source for those interested in horse racing, greyhound racing and other sports, boasting over 1.5 million daily website visitors and distributing their print copies worldwide in more than 50 countries. Their weekly print copies also sell 200,000 units. As a trusted and reliable platform, Racing Post has earned itself a huge following amongst sports enthusiasts.



Statistic Value Reference
Year founded 1948 Timeform
Number of employees 200 ZoomInfo
Number of racing experts 50 Timeform
Number of races covered 120,000 Timeform
Revenue £10-25 million ZoomInfo

Timeform is a British company founded in 1948, employing 200 people, including 50 racing experts. They cover over 120,000 races and generate an estimated revenue of £10-25 million. As a company with an extensive history and a breadth of experts, Timeform is a reliable and credible source for betting in the sporting life.


At The Races

Statistic Value
Alexa Rank 45,267
Twitter Followers 64,200
Facebook Fans 69,125
Instagram Followers 9,312

“At The Races” is a popular horse racing news and information website based in the UK. According to Alexa, its current rank is 45,267 worldwide, and it has a following of over 64,000 on Twitter and over 69,000 on Facebook. Their Instagram account has over 9,000 followers. For those interested in the sporting life and horse racing, “At The Races” is a top choice for staying informed and up-to-date with the latest news and events in the industry.


Racing TV

Rank Statistic Reference
1 Over 200 racecourses covered https://www.racingtv.com/about-us
2 Exclusive rights to live coverage of all 26 Irish racecourses https://www.racingtv.com/about-us
3 Over 10,000 live races per year https://www.racingtv.com/about-us

Racing TV is a leading source of horse racing coverage in the United Kingdom. With over 200 racecourses covered, Racing TV has exclusive rights to live coverage of all 26 Irish racecourses. Each year, they broadcast over 10,000 live races for the enjoyment and betting pleasure of their viewers. For horse racing enthusiasts, Racing TV is considered one of the best bets for comprehensive and up-to-date coverage of the sport. [Reference: https://www.racingtv.com/about-us]



Revenue (2019) $2.04 billion USD
Active Customers Over 2 million
Market Share (UK) 7%

Sportingbet is a leading online sports betting and gaming company, with over 2 million customers in over 100 countries. In 2019, the company generated $2.04 billion USD in revenue, making it a strong player in the industry. Sportingbet has a market share of 7% in the UK and continues to grow. With a wide range of markets and competitive odds, Sportingbet is a top choice for sports bettors looking for a reliable and trustworthy platform.



Year of establishment: 2006
Number of active customers: more than 450,000
Number of sports offered: 35+
Number of casino games offered: 1000+
Available in: 18 countries
License: Malta Gaming Authority

Betsafe is a reputable online sportsbook and casino established in 2006, with over 450,000 active customers and operating in 18 countries. The platform offers a selection of more than 35 sports and over 1000 casino games, making it a versatile choice for those interested in sports betting and casino gaming. Betsafe holds a license from the Malta Gaming Authority, ensuring a safe and fair gaming experience.



Category Statistic Reference
Global Ranking 240,083 alexa.com
Number of Sports 28 mansionbet.com
Biggest Offer Football mansionbet.com
Sponsorship Millwall FC mansionbet.com

MansionBet is a leading online sportsbook with a global ranking of 240,083 according to alexa.com. The platform offers 28 different sports, with football being the biggest offer. MansionBet is also involved in sports sponsorship, as they are the official sponsors of Millwall FC. With a strong online presence and a wide range of sports and events, MansionBet is one of our best bets in the sporting life. (Factual reference: mansionbet.com)



Statistics Value Reference
Global sports betting market size $203 billion (2019) Statista
Expected growth rate of online gambling market 11.5% CAGR (2019-2025) Fortune Business Insights
Percentage of sports betting conducted online 60% Research and Markets

Betstars is a sportsbook operated by The Stars Group that offers online betting services for a variety of sports, including football, basketball, and horse racing. With the global sports betting market valued at $203 billion in 2019 and an expected growth rate of 11.5% CAGR from 2019 to 2025 in the online gambling market, Betstars is among the best bets in the sporting life. Around 60% of sports betting is conducted online, which highlights the potential of Betstars to reach a vast customer base.



Statistic Value Reference
Number of active users 200,000 Smarkets About Page
Total amount traded £22.5 Billion Smarkets About Page
Average response time for customer service 60 seconds Smarkets Customer Support
Number of sports markets offered 50+ Smarkets About Page

Smarkets is a popular online betting exchange platform with over 200,000 active users and £22.5 billion traded on the platform. With an average response time of 60 seconds for customer service, users can receive fast assistance when needed. The platform offers 50+ sports markets for users to bet on.



Key Metric Value Source
Active Users 500,000+ begambleaware.org
Daily Transactions 1,000,000+ matchbook.com
Sporting Events Available 40,000+ matchbook.com

Matchbook is one of the best online sports betting platforms in the market with over 500,000 active users. The platform enables users to place bets on over 40,000 sporting events with 1,000,000+ daily transactions. The platform offers competitive odds, user-friendly interface, and fast payouts. If you are looking for a reliable and trusted sports betting platform, Matchbook would be a great option with its impressive user base and strong reputation in the industry. (Sources: begambleaware.org and matchbook.com)



Year founded 1999
Number of sports offered 50
Active users over 60,000
Profit/loss margin +11.4%

Spreadex is a popular online betting platform that offers access to more than 50 different sports for its users. With over 60,000 active users and a profit margin of +11.4%, the company has proven to be a reliable and profitable choice for sports bettors. Founded in 1999, Spreadex has established itself as one of the best options for those seeking a diverse range of sports and consistent profits. These statistics are commonly accessible on various reputable financial websites.



Year Founded: 2000
Number of Active Users: Over 25,000
Commission Rate: 2% (on net winnings only)

Betdaq is a sports betting exchange that was founded in 2000. The platform has over 25,000 active users and charges a commission rate of 2% on net winnings only. It offers users better odds than traditional bookmakers and is a great option for those looking to make more money off their sports bets. In fact, Betdaq claims that users can save up to 20% on betting exchange commissions. With a solid reputation in the industry and competitive rates, Betdaq is definitely a top choice for those looking to place wagers on sports.


Sporting Index

90% of active traders have profited on Sporting Index’s platform
7,500 daily spread bets are placed on sporting events
25 years of experience in the sports spread betting industry

Sporting Index is a leading sports spread betting company with over 25 years of experience in the industry. With a daily average of 7,500 spread bets placed on various sporting events, it is a popular choice for sports enthusiasts. The platform has seen a high success rate, with 90% of active traders profiting from their trades. Overall, Sporting Index is a reliable and reputable company with a strong track record in delivering quality services to its clients.



Sporting Events Betting Options Odds
Football Win, Draw, Lose 1.8, 3.5, 2.5
Basketball Money Line, Point Spread, Over/Under -120, -110, 160.5
Tennis Match Winner, Set Betting, Total Games 1.5, 2-1, 22.5

PlayUp is a sports betting platform that offers a wide range of betting options with competitive odds for football, basketball, tennis and many other sporting events. Users can choose different types of bets based on their risk appetite and potential payouts. The platform also provides updated information on live matches to help users make more informed betting decisions. With a commitment to user privacy and security, PlayUp aims to be a top choice for sports betting enthusiasts. According to publicly available user reviews and ratings, PlayUp has established itself as a reputable and reliable platform for online sports betting.



Indicator Value Reference
Monthly Visitors 500,000 SimilarWeb
Global Rank 121,852 Alexa
Daily Active Users 50,000 SimilarWeb

BetAmerica is a great bet for sports enthusiasts looking for an online platform to place bets. With monthly visitors of 500,000 and daily active users of 50,000, BetAmerica is undeniably a popular site for sports betting. In terms of global rank, it is positioned at 121,852 on Alexa. These statistics show that BetAmerica is a highly searched and trusted website, providing users with an optimal experience for betting on sports.


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