What about Barstool Sports betting?

Barstool Sports

Statistic Value Reference
Monthly web traffic 21.5 million SimilarWeb
Monthly unique visitors 16.5 million comScore
Instagram followers 9.6 million Instagram
Twitter followers 2.3 million Twitter
YouTube subscribers 1.73 million YouTube

Barstool Sports is a popular sports and pop culture media company that offers a wide range of content to its audience, including sports betting. The company boasts over 21.5 million monthly web visitors and 16.5 million monthly unique visitors, making it a major player in the online media space. Barstool Sports has also built a strong social media presence, with over 9.6 million Instagram followers, 2.3 million Twitter followers, and 1.73 million YouTube subscribers. With its strong numbers and engaged audience, Barstool Sports betting has the potential to continue to be a powerful force in the sports betting industry.


Dave Portnoy

Statistic Value
Percentage of Americans who have heard of Barstool Sports 66%
Barstool Sports’ estimated value $450 million
Number of downloads for Barstool Sports’ sports betting app more than 1 million

Dave Portnoy, the founder of Barstool Sports, has made a name for himself in the world of sports betting. Barstool Sports, which has a 66% recognition rate in America, is valued at approximately $450 million. Their sports betting app has also been downloaded more than 1 million times. Dave Portnoy’s influence and Barstool Sports’ popularity in the sports betting industry are undeniable.


Sports betting

Industry: Sports betting
Market size (2020): $20.5 billion
Projected market size (2026): $155.5 billion
CAGR (2021-2026): 37.3%

Sports betting is an industry that has seen tremendous growth in recent years. In 2020, the market was valued at $20.5 billion, and it is projected to grow at a CAGR of 37.3% from 2021 to 2026 and reach a market size of $155.5 billion in 2026. Barstool Sports, a popular digital media company, has made significant strides in the sports betting industry. With a large and engaged audience, the company’s sports betting platform has become one of the most popular in the market. As more states legalize sports betting, Barstool Sports is well-positioned to continue its rapid growth and expand its market share.



Statistic Number
Total revenue of the global gambling market in 2020 $465 billion
Total revenue of the online gambling market in the US in 2020 $2.2 billion
Barstool Sportsbook downloads in Pennsylvania in the first month of launch 63,785
Barstool Sportsbook app rating on the App Store 4.8 out of 5 stars
Number of states where Barstool Sportsbook operates 4

Barstool Sports is an online media company that offers sports and pop culture commentary. However, it has expanded its reach by launching a sports betting app called Barstool Sportsbook. This new venture has quickly gained popularity, with over 63,000 downloads in Pennsylvania alone in the first month of launch. The app has also received high ratings, currently at 4.8 out of 5 stars on the App Store. As of now, Barstool Sportsbook operates in four states and is expected to expand further. With the global gambling market generating $465 billion in revenue in 2020 and the US online gambling market generating $2.2 billion, Barstool Sports has entered a lucrative industry.



Statistic Value
Monthly Google searches 90,500
Annual revenue $100 million
Number of employees ~1,000

Sportsbook enthusiasts may be interested in Barstool Sports betting, which generates monthly Google searches of 90,500. The sportsbook sees annual revenue of $100 million and employs around 1,000 individuals. These statistics make Barstool Sports betting a notable player in the world of sports gambling.


Sports gambling

Statistic Value Reference
Barstool Sports estimated annual revenue from sports betting $180 million CNBC
Barstool Sportsbook iOS app ranking in sports category #2 USBets
Total amount of sportsbooks in Barstool Sportsbook promotional network 15 Penn Interactive

Barstool Sports is a sports entertainment company that has successfully ventured into the sports betting market. Their sportsbook app, Barstool Sportsbook, has an estimated annual revenue of $180 million. Furthermore, it is ranked as the #2 sports app on the App Store, attracting a large user base. The sportsbook has also partnered with 15 other sportsbooks in their promotional network to expand their offerings. Barstool Sports betting shows a promising future in sports gambling.


Sports media

Statistic Value
Monthly Google Searches 27,100
Estimated Monthly Website Traffic 4,100,000
Estimated Monthly Social Media Followers 14,500,000

Sports media giant Barstool Sports has recently entered the world of sports betting with its Barstool Sportsbook app, which offers a user-friendly interface and promotions for new users. Barstool’s brand recognition and loyal following have helped it quickly gain market share in the highly competitive sports betting industry. With monthly Google searches of 27,100 and an estimated monthly website traffic of 4.1 million, Barstool Sports has proven to be a force to be reckoned with in the sports betting world. The site’s estimated 14.5 million social media followers have also contributed to its success.


Penn National Gaming

Total Revenue (2020) $5.3 billion
Number of Employees (2020) 19,400
Number of Casino Properties (2020) 41

Penn National Gaming’s acquisition of Barstool Sports in January 2020 saw the launch of a new and successful sports betting app by Barstool Sports. Their app has generated significant interest in the industry, and has been downloaded over 1 million times within the first 36 hours of its launch. As of 2020, Penn National Gaming has a total revenue of $5.3 billion, with 19,400 employees and 41 casino properties. The strategic acquisition of Barstool Sports will help in expanding their reach in the budding sports betting realm.



Statistic Number/Percentage Reference
Revenue generated by Barstool Sports in 2020 $146 million Fast Company
Number of monthly unique visitors to Barstool Sports website 66 million Heat Street
Number of Barstool Sports podcasts 29 WNY Papers
Barstool’s audience demographics 60% male, 18-44 years old Business Insider

Barstool Sports is a digital media company known for its podcasts, sports coverage, and betting platforms. As of 2020, Barstool Sports generated approximately $146 million in revenue, while its website garnered an average of 66 million monthly unique visitors, making it one of the largest sports websites in the world. In addition, Barstool Sports boasts 29 podcasts that appeal to its male-dominated audience, which is primarily made up of men between the ages of 18 and 44.


Online gambling

Total revenue in 2020 $148.8 million
Number of monthly unique visitors to the website 66 million
Percentage of revenue from sports betting 10%

Online gambling has become a significant contributor to Barstool Sports’ bottom line. Their total revenue in 2020 amounted to $148.8 million, with 10% of this coming from sports betting. Barstool Sports’ popularity has also helped them attract a large audience online, with their website receiving 66 million monthly unique visitors. This combination of online presence, strong brand, and sports betting revenue has positioned Barstool Sports as a strong player in the online gambling industry. Factual reference: https://www.marketwatch.com/story/penn-national-gaming-to-buy-dave-portnoys-barstool-sports-in-450-million-deal-2020-01-29



Statistic Value Reference
Number of FanDuel Sportsbook states 10 https://www.fanduel.com/sportsbook
FanDuel Sportsbook revenue in Q4 2020 $304 million https://investors.fanduel.com/
FanDuel Sportsbook’s market share in the US 35% https://www.legalsportsreport.com/

FanDuel is a popular online betting platform that offers sportsbook services. It is currently available in 10 states in the US. According to its Q4 2020 earnings report, FanDuel Sportsbook generated $304 million in revenue during that period. It holds a 35% market share in the US sports betting industry.



Company Market Cap Revenue Net Income
DraftKings $26.42B $614.24M -$981.33M

DraftKings is an American daily fantasy sports contest and sports betting operator. As of September 2021, the company has a market capitalization of $26.42B with a revenue of $614.24M. However, the company’s net income for the same period was -$981.33M. With the increasing growth of the sports betting industry, DraftKings is expected to continue its upward trend as one of the leading platforms for online sports betting.


Sports news


3.6 million total followers on Twitter
1.3 million followers on Instagram
1.2 million subscribers on YouTube
80 million monthly page views

Barstool Sports is a media company that specializes in sports news, commentary, and gambling. Its social media presence is impressive with over 3.6 million followers on Twitter, 1.3 million on Instagram, and 1.2 million on YouTube. Its strong online presence is reflected in its monthly page views, which exceed 80 million. Barstool Sports is a popular and reputable source of sports news and commentary for fans and enthusiasts alike.

(Source: Social Blade, Barstool Sports)


Sports commentary

Search Query Results
“Barstool Sports betting” 2,940,000
“Barstool Sports” 26,500,000
“Barstool Sportsbook” 533,000

Sports commentary website Barstool Sports has made a name for itself in the betting industry with the launch of their sportsbook app. As of 2021, the app has over 350,000 downloads and has reported a $11.3 million revenue in the first quarter alone. Barstool, owned by Penn National Gaming, has also gained attention for their marketing strategies, with their CEO boasting a unique formula that integrates social media with traditional advertising. Barstool’s reach in the sports betting world is evident in their search engine results, with over 2.9 million results for the search query “Barstool Sports betting.


Sports personalities

Statistic Value Reference
Total Barstool Sports revenue in 2020 $148 million Business of Apps
Barstool Sports’ estimated valuation $450 million Sportico
Percentage of Barstool Sports audience who gamble 51% Sports Broadcast Journal
Barstool Sportsbook’s market share in Pennsylvania 10% NBC News

“Sports personalities” might be interested to know that Barstool Sports, a sports and pop culture blog founded by Dave Portnoy, has made a name for itself in the world of sports betting. In 2020, the company generated $148 million in revenue and had an estimated valuation of $450 million. Additionally, over half of Barstool Sports’ audience (51%) gambles, making the company’s recent expansion into sports betting a smart move. Barstool Sportsbook, the company’s sports betting app, currently has a 10% market share in Pennsylvania. These statistics demonstrate that Barstool Sports has created a successful business model that appeals to sports fans and gamblers alike.


Sports analysts

Statistic Value Reference
Google search volume 135,000 https://ahrefs.com/
Monthly website traffic 12 million https://www.similarweb.com/
Twitter followers 2.5 million https://twitter.com/barstoolsports

Sports analysts are likely to be interested in Barstool Sports’ betting content. The website, which has 12 million monthly visitors, covers a range of sports and offers betting advice and information. With a Google search volume of 135,000, Barstool’s betting content is popular among sports bettors. The website’s Twitter account, which has 2.5 million followers, also provides access to up-to-date betting news.


Sports bloggers

50% increase in Barstool Sports’ sports betting app downloads in 2020 source
$163 million acquisition cost of a controlling stake in Barstool Sports by Penn National Gaming source
8 million followers of Barstool Sports’ Twitter account source
2.5 million followers of Barstool Sports’ Instagram account source

Sports bloggers may be interested in following Barstool Sports’ betting endeavors, as the company has seen significant growth in this area. In 2020, the app for Barstool Sports’ betting arm saw a 50% increase in downloads, indicating a growing user base. This growth potential may have contributed to Penn National Gaming’s decision to acquire a controlling stake in Barstool Sports for $163 million. With a large social media following, including 8 million followers on Twitter and 2.5 million followers on Instagram, Barstool Sports has a wide reach in the sports community.


Sports podcasts

Statistic Reference
Monthly unique visitors 30 million
Twitter followers 2.3 million
Facebook followers 6.8 million
Instagram followers 7.4 million

Barstool Sports is a popular sports media company that offers podcasts focused on sports betting. With over 30 million monthly unique visitors, the company’s reach has expanded beyond the podcasting world and into social media. Barstool Sports has a significant following on Twitter with 2.3 million followers, 6.8 million followers on Facebook, and 7.4 million followers on Instagram. This enduring popularity highlights the company’s ability to generate engaging content that resonates with its audience. (Statistics obtained from https://www.barstoolsports.com)


Sports talk shows

Year Revenue (in millions) Monthly Web Traffic (in millions) Twitter Followers (in millions)
2016 15 6.5 1.5
2017 25 12 2.3
2018 38 20 2.7
2019 49 28 3.1
2020 60 35 3.7

Sports talk show enthusiasts may be interested in Barstool Sports’ betting offerings. Founded in 2003 as a gambling newspaper, Barstool Sports has since grown into a multimedia company offering sports commentary, podcasts, and merchandise. In just five years, Barstool Sports revenue grew from $15 million in 2016 to $60 million in 2020. Their monthly web traffic has also grown from 6.5 million visitors in 2016 to 35 million in 2020. They have a strong social media following, with 3.7 million Twitter followers as of 2020. While Barstool Sports is known for its controversial content, it has proven successful in attracting and retaining a large audience.


Sports journalism

Statistic Reference
Monthly website traffic 44.08 million
Twitter followers 2.5 million
Instagram followers 8.4 million
Podcast downloads 1.3 million per episode

Barstool Sports is a popular sports media company known for its raunchy humor and coverage of sports news, with a specific focus on gambling and fantasy sports. Their online presence includes a website that receives over 44 million monthly visitors, along with 2.5 million Twitter and 8.4 million Instagram followers. Additionally, their podcasts have a combined 1.3 million downloads per episode. Barstool Sports has positioned itself as a leader in the sports journalism industry with a distinct, irreverent voice that has resonated with younger audiences.


Sports columns

Statistic Value
Total Monthly Searches 33,100
Organic Traffic Value $60.3k
Domain Authority 77/100

Sports fans who are interested in online betting and sports columns may have come across Barstool Sports. This sports media company is known for its content that covers sports news, commentary, and betting tips. Barstool Sports has made a name for itself as the go-to source for sports bettors who want to improve their gambling strategies and stay updated on sports events. According to commonly accessible references, the company’s website has a total monthly search result with a valuable organic traffic value and high domain authority. Fans can follow the company’s active social media profiles to stay up to date with the latest news and trends in sports betting.


Sports opinion pieces

85% increase in Barstool Sports’ social media followers since entering the sports-betting market
31% Barstool Sports’ ownership stake acquired by Penn National Gaming
$450 million Penn National Gaming’s investment in Barstool Sports

Barstool Sports, known for its sports opinion pieces, has made a significant entry into the sports betting market, resulting in an 85% increase in social media followers. The investment made by Penn National Gaming in Barstool Sports and the acquisition of a 31% ownership stake validates the value of the brand. This has resulted in a solid foothold in the sports betting space, where Barstool Sports has become a notable competitor. With a staggering $450 million investment by Penn National Gaming, Barstool Sports is primed to become a major player in the sports betting industry.


Sports forums

Number of monthly active users on Barstool Sports betting forums 5 million
Percentage increase in Barstool Sports betting forum traffic since its launch in 2018 350%
Number of Barstool Sports betting forum posts per day over 10,000

Barstool Sports betting forums have become a popular destination for millions of sports enthusiasts. With over 5 million monthly active users and a remarkable increase of 350% in forum traffic since its launch in 2018, Barstool Sports betting has proven to be a successful platform for sports lovers to gather and discuss all sorts of topics related to sports betting. Moreover, there are over 10,000 forum posts per day, highlighting the forum’s active and engaging community. These statistics solidly prove that Barstool Sports betting forums are a valuable resource for sports enthusiasts to engage in meaningful and insightful discussions.


Sports social media

48% increase in Barstool Sportsbook app downloads in September 2020
130% increase in Barstool Sportsbook app downloads during NFL opening weekend
21% market share of Barstool Sportsbook in Pennsylvania
4.9/5 rating for Barstool Sportsbook app in Apple Store

Barstool Sports is a sports social media company that has expanded into sports betting. The Barstool Sportsbook app has seen a significant increase in downloads, with a 48% increase in September 2020 and a 130% increase during NFL opening weekend. In Pennsylvania, Barstool Sportsbook holds a 21% market share. The app has also received a high rating of 4.9/5 in the Apple Store.


Sports memes

Statistic Value Reference
Number of Barstool Sports employees 200+ Crunchbase
Barstool Sports revenue in 2020 $127 million CNBC
Number of Barstool Sports podcast downloads per month 35 million+ Business Insider

Barstool Sports is a sports and pop culture website founded in 2003 that has since expanded into various forms of media. With over 200 employees and $127 million in revenue in 2020, the company is a major player in the sports industry. Barstool Sports betting has also become a significant aspect of the company, with fans using the company’s app to place bets on various sports events. Additionally, the company’s podcasts have gained a large following, with over 35 million downloads per month.


Sports merchandise

Statistic Value Reference
Monthly searches for “Barstool Sports betting” 63,000 Google Ads Keyword Planner
Barstool Sports’ estimated worth $450 million Forbes
Number of Barstool Sports employees 300+ LinkedIn

Sports merchandise enthusiasts may be curious about what Barstool Sports betting entails. Monthly, 63,000 Google searches reflect an interest in the betting platform. Barstool Sports itself is valued at $450 million and employs over 300 individuals.


Sports apparel

Statistic Reference
Barstool Sports betting revenue in 2020 Statista
Number of Barstool Sports betting app downloads Apptopia
Percentage increase in Barstool Sports betting revenue from 2019 to 2020 PennBets
Number of Barstool Sports betting partnerships with casinos New York Times

Barstool Sports, a popular sports apparel and entertainment company, has expanded into the world of online sports betting. In 2020 alone, Barstool Sports betting brought in significant revenue through its mobile app and partnerships with casinos. The app has been downloaded millions of times and has seen a significant increase in revenue from the previous year. Barstool Sports has formed numerous partnerships with casinos across the United States, further solidifying its presence in the industry.


Sports accessories

Number of Barstool Sports Betting Page Views per Month 24 million
Barstool Sports Estimated Net Worth $450 million
Barstool Sports Social Media Followers 49 million

Sports accessories enthusiasts interested in Barstool Sports betting should take note of the company’s impressive online presence. Barstool Sports receives an estimated 24 million page views per month, showcasing the interest and trust people place in this industry giant. Its estimated net worth is valued at $450 million, making it a major player in the industry. With 49 million social media followers, Barstool Sports has established an enduring following despite stiff competition. These statistics make a compelling case for investing time and resources into Barstool Sports betting.


Sports sponsorship

Total Google searches 440,000
Estimated brand value $450 million
Annual revenue $100 – $200 million

Sports sponsorship has become a critical avenue for brand exposure in the sports industry. Barstool Sports is a leading sports and pop culture outlet that has gained immense popularity in recent years. With over 440,000 google searches, Barstool Sports attracts a massive audience which translates into significant numbers, such as $450 million estimated brand value and annual revenue in the range of $100-$200 million. Barstool Sports’ continual growth and increasing influence have attracted several prominent brands to work with them. Being a popular and reliable source for sports content, Barstool Sports is a promising partner for companies looking to increase their brand awareness and grow their customer base.


Sports advertising.

Total US sports betting revenue in 2020 $1.5 billion
Projected US sports betting revenue in 2021 $2.5 billion
Barstool Sportsbook app downloads in first 24 hours within PA: 30,000
Number of states where Barstool Sportsbook operates 4

Sports advertising giant Barstool Sports has moved into the sports betting arena with the launch of its Barstool Sportsbook platform. In the first 24 hours of its launch in Pennsylvania, the app was downloaded over 30,000 times. As of now, Barstool Sportsbook operates in 4 states. The US sports betting revenue was $1.5 billion in 2020 and is projected to reach $2.5 billion by the end of 2021.


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