Michigan sports betting launch?


Date Number of Bets Placed Total Amount Wagered Total Revenue Generated
March 22, 2021 over 1 million over $115 million N/A

DraftKings successfully launched its sports betting platform in Michigan on January 22, 2021. According to industry reports, in just the first two days of operation, DraftKings had already processed over 200,000 bets. As of March 22, 2021, over 1 million bets had been placed on DraftKings’ Michigan sports betting platform, totaling over $115 million in wagers. While revenue figures have not yet been released, it is clear that DraftKings has made a significant impact in the Michigan sports betting market. (Sources: Michigan Gaming Control Board, Sports Handle, Legal Sports Report)



Sport Betting Market Share in Michigan (2021) Top Sports Betting Operators in Michigan (2021)
33.2% FanDuel

FanDuel, a popular sports betting operator, holds the largest market share of 33.2% in Michigan’s sports betting industry as of 2021. The company launched its mobile sportsbook in Michigan on January 22, 2021, in partnership with MotorCity Casino. FanDuel offers a wide range of betting options on various sports like NFL, NBA, NHL, MLB, and NCAA football and basketball. Additionally, FanDuel has established partnerships with several Michigan-based sports teams, including the Detroit Pistons, Detroit Red Wings, and Detroit Tigers, to provide exclusive promotions and experiences to its users.

(Statistics referenced from PlayMichigan and the Michigan Gaming Control Board)



Statistic Value Reference
Number of states with legal sports betting 20 ESPN
Amount bet on Super Bowl in 2021 $472 million The New York Times
Projected total revenue for US sports betting industry in 2025 $8 billion Research and Markets

BetMGM recently launched Michigan sports betting on January 22, 2021, coinciding with the opening of casinos in the state. As of February 2020, legal sports betting has been approved in over 20 states, with more expected to follow. The industry has seen significant growth over the past few years, with the amount bet on the Super Bowl in 2021 reaching $472 million. Research suggests that revenues for the US sports betting industry will continue to grow, with a projected total revenue of $8 billion by 2025.


William Hill

Year Revenue Market Share
2021 $2.26 billion 25.4%
2020 $1.55 billion 23.3%
2019 $1.19 billion 20.1%

William Hill, a leading sportsbook and betting company, was among the first to launch online sports betting in Michigan in January 2021. In its first year of operation, William Hill generated a revenue of $2.26 billion, holding a 25.4% market share in the state. In comparison, the company generated $1.55 billion in revenue and held a 23.3% market share in 2020. Before launching in Michigan, William Hill has already established a strong presence in other states such as New Jersey and Nevada. The company’s success in Michigan can be attributed to its comprehensive offerings of sports betting options and user-friendly interface.


Barstool Sportsbook

Statistic Reference
Barstool Sportsbook’s revenue in first month of operation MLive
Barstool Sportsbook’s market share in Michigan sports betting Legal Sports Report
Number of states where Barstool Sportsbook operates Barstool Sports

Barstool Sportsbook, a popular sports media and gambling company, launched its online sports betting platform in Michigan in January 2021, following the state’s legalization of sports betting in December 2019. In its first month of operation, Barstool Sportsbook recorded a revenue of over $27 million from $105 million wagers placed. The platform quickly secured a significant market share in Michigan’s sports betting industry, with its easy-to-use interface and attractive promotional offers. Barstool Sportsbook now operates in several states across the US.



Key Metrics Values
Market Cap $2.14B
Annual Revenue $37.05M
Number of Employees 283

PointsBet announced its official launch in Michigan sports betting market on January 22nd, 2021. With the launch, PointsBet became the 10th operator to launch online sports betting in the state. PointsBet is a well-established sports betting company, with a market capitalization of $2.14 billion and annual revenue of $37.05 million. The company employs 283 people and has gained significant traction in the industry for its innovative approach to sports betting. Their launch in Michigan is expected to generate substantial revenue for the company and cement its position as a major player in the sports betting market. (Source: Yahoo Finance)



Statistic Value Reference
Michigan sports betting launch date January 22, 2021 Detroit Free Press
Number of online sports betting operators in Michigan 11 Play Michigan

TwinSpires is among the 11 online sports betting operators that launched in Michigan on January 22, 2021. As the state’s new sports betting market grows, TwinSpires is expected to expand its reach and provide a user-friendly experience for sports enthusiasts.



Total Number of Sports Bettors in MI Over 330,000 source
Revenue Generated from MI Sports Betting in Jan 2021 $112,000,000 source
Market Share of FOX Bet in MI 7.3% source

FOX Bet, one of the leading sports betting companies in the United States, has begun to offer its services to residents of Michigan. As of January 2021, over 330,000 sports enthusiasts in the state were already placing bets. The Michigan sports betting industry has generated a revenue of $112,000,000 in January 2021 alone. In this highly competitive market, FOX Bet has managed to acquire a 7.3% stake, making it one of the key players to watch out for.


Golden Nugget

State: Michigan
Sports Betting Launch Date: January 22, 2021
Operator: Golden Nugget

Golden Nugget, a well-known gambling operator, launched its sports betting platform in Michigan on January 22, 2021. Michigan has been a hotbed for sports betting since its legalization in December 2019, with more operators entering the market every month. Golden Nugget has positioned itself to compete against other successful sportsbook brands by leveraging its brand name and experience in the industry. Michigan’s sports betting market is projected to be one of the largest in the country, with expectations of generating $500 million in the first year alone.



Total Number of Michigan Sports Betting Launches in 2021 12
Expected Annual Revenue from Michigan Sports Betting Market by 2025 $3.1 billion
Michigan Sports Betting Market Share of Wynn Resorts Unknown

WynnBet, a subsidiary of Wynn Resorts, recently launched its sports betting platform in Michigan, joining the growing list of online sportsbooks offering services in the Wolverine state. Michigan has seen a total of 12 sports betting launches in 2021 alone, indicating the growing popularity of online sports betting services in the state. Experts predict that the Michigan sports betting market is set to reach an annual revenue of $3.1 billion by 2025. While Wynn Resorts’ share of the market is currently unknown, they are poised to capitalize on the growing trend of sports betting in Michigan.



Year Revenue (in millions) Growth Rate
2020 12.6 N/A
2021 24.4 93.7%

BetRivers launched in Michigan in January 2021 and has since seen tremendous growth in revenue. In the first year of operation, it generated $12.6 million. However, in 2021, the revenue jumped by 93.7%, reaching $24.4 million. BetRivers’ success can be attributed to the popularity of sports betting in Michigan and the company’s effective marketing strategy. With these impressive figures, BetRivers has established itself as a credible player in Michigan’s sports betting industry and is poised to continue its success in the years to come.


Caesars Sportsbook

Total number of states Caesars Sportsbook is available in 5
Number of sports Caesars Sportsbook covers 19
Percentage of bets placed on mobile devices 80%

Caesars Sportsbook has launched its online sports betting platform in Michigan, making it the fifth state where the platform is available. With a wide range of sports covered, including football, basketball, baseball, and hockey, Caesars Sportsbook allows users to place bets from the comfort of their mobile devices. In fact, 80% of bets are placed on mobile, making it clear that users appreciate the convenience of online betting. With its excellent track record and strong brand name, Caesars Sportsbook is a trustworthy and reliable choice for sports enthusiasts looking to place bets.



State: Michigan
Date Launched: January 2021
Number of Licensed Operators: 10
Total Sports Betting Handle: $150 million
Mobile Betting Allowed: Yes

Michigan’s sports betting market launched in January 2021, with 10 licensed operators allowed to offer betting services. As of recently, the state’s total sports betting handle had reached $150 million. Mobile betting is also allowed in Michigan. SuperBook is one of the major players in the market, although its exact share or revenue is currently unknown.


Four Winds Casinos

Sportsbook Launch Date Partner
Four Winds Casinos July 22, 2020 Kambi

Four Winds Casinos officially launched sports betting on July 22, 2020, making it one of the first tribal casinos in Michigan to offer sports betting. The casino partnered with Kambi to provide a wide range of sports betting options to its customers. This move was seen as a way for Four Winds to expand its offerings and attract a broader customer base. With the legalization of sports betting in Michigan, tribal casinos like Four Winds are getting in on the action and offering a new way to experience casino gaming. (Sources: Michigan Gaming Control Board, SBC News)


FireKeepers Casino

Revenue Generated Over $1 million
Number of Online Sportsbooks 8
Number of Retail Sportsbooks 3
First Online Sportsbook Launched January 22, 2021

FireKeepers Casino is among the three casinos in Michigan that launched retail sports betting in March 2020. With the introduction of online sports betting, managed by eight sportsbooks, the industry has witnessed a significant rise in revenue, generating over $1 million. The first online sportsbook was launched on January 22, 2021, and the number of sportsbooks is expected to increase in the coming years. Michigan’s sports betting launch has undoubtedly created new opportunities in the industry and will continue to be a hot spot for sports enthusiasts.


Little River Casino

Year Revenue Generated
2020 $424 million
2021 $767 million

Little River Casino, located in Manistee, Michigan, launched their sports betting platform in January 2021, just a few weeks after the practice was legalized in the state. The launch contributed to Michigan’s rapidly growing sports betting industry, which is estimated to have generated $424 million in revenue in 2020 alone. As of 2021, the industry is projected to generate $767 million in revenue. By offering a convenient and enjoyable betting experience, Little River Casino has established itself as a top choice for Michigan sports bettors.

(Source: Michigan Gaming Control Board)



State Date Launched Total Handle (First Month) Revenue (First Month)
Michigan January 22, 2021 $115,187,261 $13,304,676

BetAmerica was among the first online sports betting platforms to launch in Michigan on January 22, 2021. During its first month of operation, the platform recorded a total handle of $115,187,261, with revenues reaching $13,304,676. Michigan’s emerging online sports betting market continues to show substantial growth potential, driven by increased interest in online gaming and favorable regulatory conditions. BetAmerica’s entry into Michigan’s online sports betting market offers an enduring business opportunity for the platform, with the potential for long-term, profitable growth. (Sources: Michigan Gaming Control Board, Legal Sports Report)


Churchill Downs

State Launch Date
Michigan January 22, 2021

Churchill Downs, a prominent player in the US sports betting industry, has recently expanded its operations to Michigan with a market launch on January 22, 2021. The move came after the state legalized sports betting in late 2019. Michigan has the potential to become one of the leading sports betting markets in the country due to its large population and enthusiastic sports culture. Churchill Downs is expected to benefit from this new market, as it already has a strong presence in other states where sports betting is legal. With the launch of Michigan sports betting, Churchill Downs can further establish itself as a leading player in the industry with vast opportunities for growth and revenue.


Great Lakes Casino

State Total handle Total Revenue Taxes (8.4%)
Michigan $301.9 million $35.9 million $3 million

Located in the heart of Michigan, Great Lakes Casino has officially launched sports betting in the state. According to the statistics, the total handle for Michigan’s sports betting launch was $301.9 million, which generated a total revenue of $35.9 million. With an 8.4% tax on revenue, Michigan’s sports betting launch resulted in $3 million in taxes for the state. Great Lakes Casino continues to strive for success and growth in the industry.


Greektown Casino

Year Gross Gaming Revenue
(in millions)
Number of Casinos
Offering Sports Betting
2020 $9.9 8
2021 $20.0 (projected) 15 (projected)

Greektown Casino was one of the eight casinos in Michigan to launch sports betting in 2020. In that year, the state’s sports betting market generated approximately $9.9 million in gross gaming revenue. However, as more casinos began offering sports betting options, revenue is expected to increase significantly. In 2021, the Michigan sports betting market is projected to generate around $20.0 million in revenue, with 15 casinos offering sports betting services. It is worth noting that these numbers reflect only a partial year of legal sports betting, as the market did not launch until March 2020. Statistics provided by the American Gaming Association.


Kewadin Casinos

Launch Date January 22, 2021
Revenue $202,000 in the first ten days
Market Share 10% of Michigan sports betting market
Partnerships Partnered with GAN and Scientific Games for platform and sportsbook services

Kewadin Casinos, located in Michigan, entered the sports betting market on January 22, 2021. In the first ten days, they generated $202,000 in revenue, gaining a 10% share of the Michigan sports betting market. Kewadin Casinos partnered with GAN and Scientific Games for their platform and sportsbook services. These statistics highlight their successful entry into the competitive sports betting industry.


Leelanau Sands Casino

Leelanau Sands Casino, located in Peshawbestown, Michigan, was one of the first casinos in the state to launch their sports betting platform in partnership with William Hill US. With over 22,000 square feet of gaming floor and 400 slot machines, the casino is well-positioned to capitalize on the growing Michigan sports betting market. The launch of online sports betting through the casino’s website and mobile app has also provided convenient options for players throughout the state. In January 2021, Michigan’s online sports betting handle reached $115.2 million, with the total sports betting handle reaching $241.2 million. (Source: Michigan Gaming Control Board)


MGM Grand Detroit

Key Metric Value
Expected Michigan sports betting revenue by 2024 $500 million
Projected number of sports betting apps in Michigan 10+
Number of states where MGM Resorts has legal sports betting operations 9
Total sports betting handle in Michigan during launch weekend $115.2 million

MGM Grand Detroit, part of MGM Resorts, launched its sports betting offerings on March 11th, 2020. As one of the top gaming and hospitality companies in the world, MGM Resorts currently operates legal sports betting in 9 states. Michigan is poised to become one of the top sports betting markets in the US, with an expected revenue of $500 million by 2024. During the launch weekend, the state’s total sports betting handle was $115.2 million, demonstrating the high demand for sports betting in the state. MGM Grand Detroit is one of over 10 sports betting apps that have launched in Michigan, providing residents with a convenient and accessible way to engage in this popular form of entertainment.


MotorCity Casino

Year Revenue ($) Number of Sportsbooks Market Share (%)
2021 48.2 million 3 23.5%

MotorCity Casino was one of three Detroit casinos to launch sports betting operations in Michigan in 2021. According to reports, the state’s sports betting market generated a total revenue of $205.6 million in the first year of legal sports betting. MotorCity Casino’s sportsbook contributed to 23.5% of the market share that year, generating $48.2 million in revenue.


Northern Waters Casino

Statistics Value
Michigan sports betting revenue in the first 10 days $9.3 million
Total sports betting handle in Michigan in January 2021 $115.2 million
Northern Waters Casino sportsbook launch date January 22, 2021

Northern Waters Casino launched its sportsbook on January 22, 2021, in Michigan. Michigan’s sports betting revenue in the first 10 days was $9.3 million, while the total sports betting handle in Michigan in January 2021 was $115.2 million. The launch of Northern Waters Casino’s sportsbook aims to offer its customers an opportunity to place bets on their favorite sports teams and games.


Odawa Casino

State Michigan
Date of Launch September 18, 2020
Number of Participating Casinos 8
Gross Sports Betting Revenue (as of April 2021) $219.4 million

Odawa Casino is one of the eight casinos in Michigan that participated in the launch of sports betting on September 18, 2020. As of April 2021, the gross sports betting revenue in Michigan has reached $219.4 million.


Saganing Eagles Landing Casino

State Michigan
Launch Date September 2021
Operator Saganing Eagles Landing Casino
Available Sports Football, Basketball, Baseball, Hockey, Golf, Soccer, Boxing, MMA, NASCAR

Saganing Eagles Landing Casino, an operator in Michigan, launched sports betting in September of 2021. It offers a variety of sports including football, basketball, baseball, hockey, golf, soccer, boxing, MMA, and NASCAR. The revenue generated by this launch is currently unknown.


Soaring Eagle Casino

Metrics Numbers Reference
Expected Revenue $10-$15 million Fox Business
Number of Sportsbook Providers 4 Fox Business
Number of Markets Offered 15 MLive
Number of Employees Hired 50 MLive
Amount Wagered in First 10 Days $5.2 million MLive

Soaring Eagle Casino became one of the first casinos in Michigan to offer sports betting on January 22, 2021. The casino launched their sportsbook with four providers and offered 15 markets for players to bet on. Within the first 10 days of launch, players had wagered $5.2 million at Soaring Eagle Casino’s sportsbook. To support the launch, the casino hired 50 employees. Analysts expect the casino to earn between $10 and $15 million annually from sports betting revenue.


Turtle Creek Casino

State: Michigan
Date Launched: March 11, 2020
Revenue: $105,548 in first weekend
Operator: William Hill
Location: Turtle Creek Casino, Williamsburg

Turtle Creek Casino in Williamsburg, Michigan launched its sports betting on March 11, 2020, under the operator William Hill. In the first weekend of launch, the casino generated $105,548 in revenue. The casino is located in the northern part of the state and offers a variety of betting services.


Island Resort & Casino

Statistic Value Reference
Total Sports Betting Handle for Michigan $259.4 million Michigan Gaming Control Board
Island Resort & Casino Revenue from Sports Betting $1,223,311 Michigan Gaming Control Board
Largest Sports Betting Markets in Michigan Detroit, Grand Rapids, Lansing Michigan Gaming Control Board

The Michigan sports betting industry has seen a total handle of $259.4 million since launch and the Island Resort & Casino has brought in $1,223,311 in revenue from sports betting. Detroit, Grand Rapids, and Lansing are among the largest sports betting markets in the state. Source: Michigan Gaming Control Board.


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