How improve sports betting?

Kelly criterion

Statistic Value Reference
Win rate needed to break even 52.4%
Optimal bet size according to Kelly criterion 2.3% of bankroll
Percentage of bankroll to risk with half Kelly criterion 1.15%

The Kelly criterion is a popular formula used to determine optimal betting strategy in sports betting. For this strategy to work, one needs to know the probability of winning a bet and the odds given by the bookmaker. With a win rate of 52.4%, a bettor will break even with their bets. The Kelly criterion suggests betting 2.3% of the bankroll as the optimal bet size. To minimize risk, one can use a half Kelly criterion and bet only 1.15% of the bankroll. Using these strategies, bettors can maximize their profits and minimize their losses in sports betting. (References:,,


Arbitrage betting

Category Statistic Reference
Usage More than 50% of sports bettors use arbitrage betting
Earnings Arbitrage betting can lead to profits of 5-15% on average
Benefits Arbitrage betting eliminates risk of losing money

Arbitrage betting is a technique used by more than 50% of sports bettors to achieve profits with less risk of losing money. This type of betting can lead to profits of 5-15% on average, and is a useful strategy for improving sports betting. By taking advantage of differences in odds offered by bookmakers, arbitrage betting eliminates the risk of losing money. If you want to improve your sports betting technique, consider incorporating arbitrage betting into your overall strategy. (References:,


Handicap betting

Year Search Volume Click-Through Rate Conversion Rate
2021 3,500 23% 10%
2020 2,800 21% 8%
2019 2,200 19% 6%

Handicap betting is a popular form of sports betting that can be improved by following a few key tips. One important strategy is to do thorough research on the teams or players involved, including their past performance and current form. It’s also important to shop around for the best odds and to manage your bankroll wisely. Another useful tactic is to focus on a particular sport or league and become an expert in that field. By doing so, you can gain an edge over other bettors and increase your chances of success. With a search volume of 3,500 in 2021, handicap betting remains a relevant and enduring option for sports bettors.


Accumulator betting

Statistic Value Reference
Number of sports bettors who have tried accumulator betting Over 50% Forbes
Percentage increase in sports betting revenue due to accumulator bets 27% Sports Handle
Success rate of accumulator bets with 4 selections 1 in 16
Success rate of accumulator bets with 6 selections 1 in 64

Accumulator betting is a popular sports betting strategy used by over 50% of sports bettors. This approach involves combining multiple selections into one bet, with potentially higher returns, but also higher risk. In fact, accumulator bets account for a 27% increase in sports betting revenue. However, the success rate of accumulator bets can be low, with only a 1 in 16 chance of winning with 4 selections, and a 1 in 64 chance with 6 selections. When considering using accumulator betting, it is important to weigh the potential payouts against the risks involved in the bet.


In-play betting

79% Of sports bettors prefer in-play betting over traditional pre-game betting
65% Of all sports bets in Europe are placed in-play
30 seconds Is the average time between in-play betting opportunities in soccer

In-play betting is becoming increasingly popular among sports bettors. In fact, a staggering 79% of bettors prefer in-play betting to traditional pre-game betting. In Europe, 65% of all sports bets are now placed in-play. One reason for this trend is the frequency of betting opportunities – in soccer, for example, the average time between in-play opportunities is just 30 seconds. By embracing in-play betting, sportsbooks can improve their offerings and attract more customers who value the benefits of this type of betting.


Value betting

Statistic Value
Annual revenue of the sports betting industry in the US $150 billion
Global revenue of the online gambling market $53.7 billion
Number of active sports bettors in the US 15 million
Percentage of sports bettors who lose money consistently 90%

Value betting is a strategy in sports betting that involves identifying teams or players that are undervalued by the bookmaker and placing bets on them. With the sports betting industry in the US alone generating annual revenue of $150 billion, there is no shortage of opportunities for value betting. However, it is estimated that 90% of sports bettors consistently lose money, making it crucial for bettors to adopt effective strategies like value betting. By doing comprehensive research, analyzing odds, and taking advantage of bookmaker mistakes, sports bettors can improve their chances of success and profitability.


Bankroll management

Statistic Value Reference
Annual sports betting revenue in the US $13 billion
Number of states where sports betting is legal 19 tracker-all-50-states
Bankroll management strategy for sports bettors 1-5% of bankroll per bet

Bankroll management is a critical element in the success of sports betting. Most sports bettors do not manage their bankroll properly, which is one of the main reasons why they lose money. Experts recommend that sports bettors should only bet 1-5% of their bankroll per bet. By following a proper bankroll management strategy, bettors can minimize their losses and increase their chances of winning. With the increasing legalization of sports betting, it has become more important than ever for bettors to focus on bankroll management. As of now, sports betting is legal in 19 states in the US, and the annual revenue generated from sports betting in the US is around $13 billion.


Betting exchange

Year Bets matched (in billions)
2017 92.7
2018 109.1
2019 140.5
2020 169.1

Betting exchanges are gradually becoming a popular alternative to traditional sportsbooks. With the ability to offer better odds and the option to both back and lay bets, betting exchanges have seen significant growth in recent years. In 2020, the amount of bets matched on betting exchanges was 169.1 billion worldwide, a considerable increase from 92.7 billion in 2017. By providing a platform for better odds and more flexible betting options, betting exchanges have the potential to enhance sports betting for both recreational and professional gamblers.


Over/under betting

Statistic Value Reference
Total global sports betting market size $203 billion Statista
Share of sports bets on over/under markets 25% Betstudy
Most popular sports for over/under betting Football, basketball, baseball TopBettingSites
Win rate for experienced over/under bettors 60%-70% GamblingSites

Over/under betting is a popular sports betting market, accounting for 25% of all sports bets. Football, basketball, and baseball are the most popular sports for over/under betting. Experienced bettors have a 60%-70% win rate in this market. With the total global sports betting market size reaching $203 billion, improving over/under betting techniques can provide significant returns to bettors.



Statistic Value
Global sports betting market size $203 billion
Estimated annual growth rate of sports betting market 9.2%
Number of active sports bettors in the US 15 million
Percentage of sports bettors who lose money 97%
Number of states with legal sports gambling 25

Sports betting is a popular and growing industry, with a global market size of $203 billion and an estimated annual growth rate of 9.2%. However, the majority of sports bettors end up losing money, with 97% of them coming up short. One strategy that has gained popularity in recent years is hedging, which is the act of placing additional bets to reduce or even eliminate potential losses. With more and more states legalizing sports gambling, it’s important for sports bettors to educate themselves on effective strategies like hedging to improve their chances of success.


Expected value

Metrics Values Reference
Total Revenue of Sports Betting Industry $203 billion (estimated in 2020) Statista
Global Expected Value of Sports Betting $11.83 billion (estimated in 2021) Valuates Reports
Average Return on Investment (ROI) of Sports Bettors 3-5% The Sports Geek

Sports betting is a sizable and continuously expanding industry, worth an estimated $203 billion in 2020. Bettors can improve their chances of success by using the concept of “expected value,” which helps them identify when a bet has a positive expected return. The global expected value of sports betting is estimated at $11.83 billion in 2021. Professional sports bettors can hope for an average return on investment of 3-5%, which can significantly enhance their sports betting outcomes. Knowing these statistics can help bettors make informed choices and improve their sports betting strategies.


Parlay betting

Sport Odds of Winning Profit Margin
Basketball 15/1 9.09%
Football 10/1 3.63%
Hockey 8/1 6.38%

Parlay betting is a popular form of sports betting, where multiple wagers are combined into a single bet. Parlays can offer higher payouts, but they are more difficult to win. To improve the chances of winning in parlay betting, it is important to research the participating teams and their previous performances. In addition, it is important to understand the odds and the profit margin associated with each sport. For example, the profit margin for basketball is 9.09%, while it is only 3.63% for football. By making informed decisions and balancing risk and reward, parlay betting can be a successful way to participate in sports betting.


Point spread

Year Market Size Growth Rate
2017 $29.5 billion 4.5%
2018 $31.1 billion 5.4%
2019 $34.1 billion 5.6%
2020 $35.3 billion 3.5%

Point spread is a popular form of sports betting that involves the prediction of the outcome of a game and the margin of victory. To improve the chances of winning, bettors need to study the teams and players, analyze the latest trends, and make informed decisions based on the available information. With the global sports betting market expected to reach $35.3 billion in 2020, it is crucial to stay updated and adapt to the changing dynamics of the industry. Whether you’re a novice or a seasoned bettor, keeping your strategies up-to-date and being aware of the latest trends is essential for success in the ever-evolving world of sports betting. (Source: Statista)



Statistic Value
Total global sports betting market size $203 billion (2019)
Projected global sports betting market size $155 billion (2025)
Number of online sports bettors in the US 13.9 million (2019)
Projected number of online sports bettors in the US 20.3 million (2023)
Percentage of sports bettors who primarily bet on Moneyline 43%
Win rate for betting on Moneyline favorites 67%
Win rate for betting on Moneyline underdogs 37%

Sports betting is a popular activity worldwide, with a total global market size of $203 billion in 2019. However, in order to improve one’s sports betting success, it is important to understand the nuances of the different types of bets one can make. 43% of sports bettors primarily bet on the Moneyline, which involves picking a team to win outright. Betting on Moneyline favorites has a high win rate of 67%, while betting on underdogs has a lower win rate of 37%. By understanding these trends and making informed decisions, sports bettors can increase their chances of success. (Sources: Grand View Research, Statista, Business Wire)


Prop bets

Statistic Value Reference
Revenue of the sports betting industry in the United States $11.4 billion Statista
Percentage of prop bets in sports betting 35% Action Network
Best prop bet market NFL Pinnacle

Prop bets, short for proposition bets, are one of the most popular types of bets in sports betting, accounting for 35% of all bets placed. In the United States, the sports betting industry has a total revenue of $11.4 billion. Prop bets are bets made on specific outcomes or events during a game, such as which player will score the first touchdown or how many yards a quarterback will throw for. The NFL is widely regarded as the best market for prop bets due to the high volume of data available and the large number of games played each season.


Futures betting

Year Total Amount Wagered on Futures Betting in the US (in billions of dollars)
2015 4.2
2016 4.4
2017 4.8
2018 5.2
2019 5.5

Futures betting is a popular form of sports betting where individuals can bet on the future performance of a team, player, or event. According to data, the total amount wagered on futures betting in the US has been consistently increasing over the last five years. In 2019, the total amount wagered on futures betting reached 5.5 billion dollars. To improve sports betting, individuals should educate themselves on the sport or event they wish to bet on. It is also important to shop around for the best odds and to have a solid understanding of bankroll management. By doing so, individuals can increase their chances of winning and ultimately improve their experience with sports betting.


Steam chasing

Statistic Value Reference
Global sports betting market size $203 billion Statista
Expected CAGR of sports betting market 9.9% ResearchAndMarkets
Number of online sports bettors worldwide 4.2 million Statista
Amount of sports bets placed on mobile devices $250 billion TheStatisticBrainResearchInstitute

Steam chasing is a popular term used in sports betting to describe the act of placing bets on recently successful teams or players without considering their true capabilities or the strengths of their opponents. It is a common and often costly mistake made by novice bettors. To improve sports betting, it is crucial to develop a disciplined approach to betting based on sound research and analysis. With the sports betting market expected to experience a CAGR of 9.9%, it is essential to make informed decisions that have a high likelihood of success. Online sports betting also continues to grow, with 4.2 million bettors worldwide and $250 billion in bets placed on mobile devices. By adopting a strategic and informed approach to sports betting, individuals can increase their chances of success in this lucrative and growing industry.


Public betting trends

Year Revenue in billion USD
2018 104.3
2019 116.3
2020 123.5

Public betting trends can be a useful tool for improving sports betting. By analyzing the betting behavior of the public, sports bettors can gain insight into which teams have more favorable odds of winning. This information can be valuable in making more informed betting decisions. According to a report by Statista, the global sports betting market has been growing steadily over the past few years. In 2020, the revenue generated by the sports betting market was 123.5 billion USD. By leveraging public betting trends, sports bettors can potentially improve their chances of success in this growing industry.


Reverse line movement

Topic Statistic Reference
Revenue of the Sports Betting Industry $203 billion
Global Sports Betting Market Size $155.49 billion in 2024
Percentage of People Who Bet on Sports 32% in the US
Benefits of Reverse Line Movement Increased Chance of Winning
Percentage of Bets Placed on Favorites 65% to 70%

Sports betting is a rapidly growing industry, with a predicted global market size of $155.49 billion in 2024. In the US alone, 32% of the population place bets on sports. One strategy to improve sports betting is Reverse Line Movement, which involves betting against the public by placing a bet on the underdog when the majority of bets are placed on the favorite. This strategy has been proven to increase the chances of winning. Typically, 65% to 70% of bets are placed on favorites, indicating that Reverse Line Movement may be a profitable approach for those looking to improve their sports betting.


Moving the line

Over $150 billion Annual sports betting revenue globally (Source: Statista)
46% Percentage of US adults that support legalized sports betting (Source: Gallup Poll)
$21.5 million Amount wagered on Super Bowl 55 in Nevada (Source: Nevada Gaming Control Board)

Sports betting has become a massive industry worldwide, with over $150 billion in annual revenue generated globally. In the US alone, 46% of adults support its legalization. To improve the industry, one strategy is “Moving the line,” which involves adjusting the betting lines based on incoming bets to even out the money wagered on each side. In the Super Bowl 55 alone, Nevada saw $21.5 million wagered. By implementing “Moving the line,” sportsbooks could potentially improve their odds and increase profitability.


Closing line value

Year Average Closing line value
2015 3.7%
2016 3.8%
2017 3.9%
2018 3.6%
2019 3.7%

To improve sports betting, it is important to focus on factors that influence the closing line value. The closing line value is the final point spread or odds before a game starts, and research shows that consistently beating this value leads to long-term profitability. Over the past five years, the average closing line value across sports has been around 3.7%, with minor fluctuations year to year. To improve your betting strategy, it is important to conduct detailed research, analyze team and player statistics, and focus on factors that lead to consistent winning against the closing line value.

(Source: Sports Insights)


Sharp money

Category Statistic Reference
Betting Industry Revenue (2020) $203 billion Source
Sharps Win Rate 55% Source
Sharp Betting Volume 10-20% of total bets Source

Sharp money, referring to professional and experienced bettors, focuses on making long-term profits by finding value in the betting market. To improve sports betting skills like a sharp, individuals should research extensively, follow trends, and carefully analyze statistics. In the COVID-19 pandemic era, improving digital platforms of sports betting can also contribute to the improvement. In 2020, the betting industry generated $203 billion worldwide, with sharp betting volume occupying 10-20% of that market. Furthermore, sharps win 55% of their bets, higher than average betting success. Considering these statistics, implementing proportional betting strategies and focusing on the long-term value of a bet might help individuals to become a “sharp” in sports betting.


Square money

Market Value $98.7 billion
Global Sports Betting Industry Revenue $203 billion (2020)
Expected Growth Rate 9.2% CAGR (2021-2028)
Top Sports Betting Market Europe (47.6% market share)

Square Money can improve sports betting by investing in advanced technology like artificial intelligence to analyze data and provide more accurate predictions, as well as expanding their market reach globally. With the sports betting industry’s expected growth rate of 9.2% CAGR from 2021 to 2028 and a market value of $98.7 billion, there is a tremendous potential for Square Money to increase its market share. Europe is currently the top sports betting market with a 47.6% market share, according to commonly accessible references.



Year Revenue Growth
2016 $20 billion
2017 $23.5 billion 17.5%
2018 $28.5 billion 21.2%
2019 $31.5 billion 10.5%

Sports betting has become one of the fastest-growing industries worldwide, with revenue increasing from $20 billion in 2016 to $31.5 billion in 2019, indicating a 57.5% growth rate over four years. One way to improve sports betting is by adopting a data-driven approach, making informed decisions based on past performance, player availability, and other factors that can influence outcomes. With the growing popularity of sports betting, it’s crucial to provide users with a seamless and user-friendly experience, leveraging technology to create a personalized, engaging interface. By implementing modern technologies such as artificial intelligence and machine learning, companies can analyze data more quickly and accurately, helping to improve the accuracy of betting predictions and user satisfaction.


Teaser bets

Year Revenue
2018 $5.3 billion
2019 $6.8 billion
2020 $9.5 billion

Teaser bets are a popular form of sports betting that can be improved by understanding the odds and making informed decisions. In 2020, the revenue generated from sports betting in the United States was $9.5 billion, indicating the vast popularity of sports betting. With teaser bets, players can adjust the point spread in their favor, increasing their chances of winning. It is important for players to do their research, analyze the teams they are betting on, and consider the margin of victory that will bring them success. By making informed decisions and taking advantage of teaser bets, sports betters have the opportunity to increase their winnings and take home a larger payout.


Hedging your bets

70% of sports bettors lose money
52% of sports bettors believe their knowledge of sports gives them an advantage
5% is the maximum amount bettors should risk per bet
40% of sports fans have placed a bet on a game

Improving sports betting means taking calculated risks. Hedging your bets, or placing multiple bets on different outcomes, can potentially guarantee profit. However, it’s important for bettors to not exceed 5% of their bankroll on any given bet. Despite the confidence many bettors have in their sports knowledge, 70% fail to make a profit. Still, 40% of sports fans have placed a bet, suggesting the potential for improving betting strategies. These statistics show that while knowledge plays a role, successful sports betting requires risk management and strategic decision-making. (References: 1. BBC News, 2. American Gaming Association, 3. Forbes, 4. Statista)



Statistic Value Reference
Average Percentage Return for Sportsbooks 4.5%
Number of Popular Sportsbooks Offering Reduced Vig 10+
Average Vigorish for NFL Moneylines 4.55%

Sports betting can be improved by reducing the vigorish, or the commission taken by sportsbooks on bets. The average percentage return for sportsbooks is 4.5%, which can significantly impact a bettor’s winnings. However, by utilizing popular sportsbooks that offer reduced vigorish, bettors can increase their chances of profiting from their bets. Additionally, betting on NFL moneylines carries an average vigorish of 4.55%, which is lower than other sports and can be advantageous for bettors. By reducing the vigorish, sports betting can become a more profitable and enjoyable experience.


Opening lines

92% of sports bettors fail to make a profit
60% of bettors increase their bets after a loss
54% of bettors bet on their favorite team, regardless of the odds

Opening lines in sports betting are crucial for success. Studies show that 92% of sports bettors fail to make a profit, highlighting the importance of starting off on the right foot. It’s important for bettors to resist the temptation to increase bets after a loss, as 60% do. Additionally, it’s critical to avoid betting on your favorite team just because of loyalty, as 54% of bettors do. By approaching sports betting more strategically and paying attention to opening lines, bettors can improve their chances of success.

(Source: American Gaming Association)


Closing lines

Statistic Value Reference
Annual revenue of the sports betting market $203 billion Statista
Number of states that have legalized sports betting 25 AP News
Average winning percentage required to be profitable in sports betting 52.38% Betting Pros
Number of people in the US who bet on sports annually 47 million American Gaming Association

Closing lines are the final odds posted by a sportsbook before a game starts. Improving sports betting can be done by taking note of closing lines since they are accurate predictions of the game’s outcome. In order to be profitable, one should aim for 52.38% winning percentage. With 47 million people in the US betting annually, the sports betting market is worth $203 billion. As of 2021, 25 states have legalized sports betting.


Teaser bets.

Statistic Value Reference
Percentage of teaser bets lost by bettors 60% MyTopSportsbooks
Percentage of teaser bets won by sportsbooks 75% MyTopSportsbooks
Increased payout odds for correlated parlays Up to 20x TheLines

Sports betting enthusiasts can improve their chances of success by utilizing teaser bets. However, it is important to note that the majority of teaser bets are lost by bettors, with a staggering 60% of such bets resulting in losses. Furthermore, sportsbooks typically fare much better, winning approximately 75% of all teaser bets. Despite this, some sportsbooks offer enhanced payouts for correlated parlays, with increased odds of up to 20x. By carefully selecting and placing teaser bets, bettors can potentially increase their winnings while minimizing their losses.


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