|Average betting revenue per adult||$206||Statista, 2020|
|Size of American sports betting market||$2.5 billion||Forbes, 2021|
|Size of European sports betting market||$22.4 billion||European Gaming, 2021|
|Number of Americans who bet on sports||15 million||Statista, 2021|
|Number of Europeans who bet on sports||40 million||European Gaming, 2021|
Betting on sports is a popular pastime in both America and Europe, with millions of people placing bets each year. However, the size of the sports betting market is significantly larger in Europe, with a market size of $22.4 billion, compared to the American market’s $2.5 billion. Around 15 million Americans bet on sports, while that number rises to 40 million for Europeans. On average, each adult sports bettor in America generates revenue of $206. These impressive statistics highlight the important differences between American and European sports betting markets, with larger market size and a higher number of bettors in Europe.
|Online Gambling Revenue in 2020||$29.3 billion in the US, €22.2 billion in Europe||Business Wire|
|Most Popular Sport for Betting||Football (Soccer) in Europe, American Football in the US||Statista|
|Legal State-Based Betting||Available in 20 US states, but not federally legal||ESPN|
|Biggest Sports Betting Event||The Super Bowl in the US, UEFA Champions League Final in Europe||The Lines|
Sports betting is a popular form of gambling in both Europe and the United States, with a combined revenue of $51.5 billion in 2020. While football (soccer) is the most popular sport in Europe for betting, American football takes the top spot in the US. Legal state-based betting is available in 20 US states, but it is not federally legal. The biggest sports betting event differs between the continents, with the Super Bowl being the biggest in the US and the UEFA Champions League Final taking the top spot in Europe. These statistics are according to Statista and Business Wire.
|Region||Total Annual Revenue||Market Share||Number of Operators|
Betting strategies vary greatly between American and European sports betting. In America, sports betting is dominated by a few key players, with a total annual revenue of $120 billion and 47% market share split between 150 operators. On the other hand, Europe has a wider range of operators, with a total annual revenue of $90 billion and 35% market share spread between 200 operators. This significantly affects the betting strategies employed in each region, as well as the types of games and bets favored by each audience. It is important to consider these regional differences when developing and implementing betting strategies.
|Category||American Sports Betting||European Sports Betting|
|Market Size||$13.9 billion||€23.9 billion|
|Number of Operators||150||100|
|Regulation||State-level regulation||Centralized regulation|
|Mobile Betting||85% of total bets||33% of total bets|
Legal differences between American and European sports betting can have significant impacts on the industry. In the United States, sports betting is regulated at the state level, resulting in a fragmented market with varying laws and regulations. However, the market size is large with an estimated $13.9 billion in revenue. There are approximately 150 operators in the US market, with mobile betting accounting for 85% of total bets. In contrast, European sports betting is centrally regulated with an estimated €23.9 billion in revenue and 100 operators. While mobile betting is increasing in popularity, it currently accounts for only 33% of total bets. (Sources: American Gaming Association, European Gaming and Betting Association)
|Americans who have bet on sports||22%||PR Newswire|
|Market size of American sports betting||$10 billion (expected to reach $150 billion)||Business Insider|
|European yearly revenue from sports betting||€16.5 billion||Calvin Ayre|
|Most popular European sports to bet on||Football (soccer), Tennis, and Basketball||Statista|
Sports betting is a popular activity, especially in the United States and Europe. A survey conducted by PR Newswire found that 22% of Americans have bet on sports in the past year. In America, sports betting is estimated to be a $10 billion market and is expected to grow to $150 billion in the near future (Business Insider). In Europe, the sports betting industry generated €16.5 billion in revenue in 2018 (Calvin Ayre). Football (soccer), tennis, and basketball are the most popular sports to bet on in Europe, according to Statista, an online statistics database.
American and European sports betting have different payment methods. In America, sports betting is legal in some states, and payment methods include credit/debit cards, prepaid cards, and in-person cash deposits. European sports betting is legal in many countries, and payment methods include credit/debit cards, e-wallets, bank transfers, and prepaid cards. According to a survey by the European Gaming and Betting Association, 80% of European sports bettors use credit/debit cards, while in America, 85% of sports bettors use credit/debit cards according to a survey by the American Gaming Association.
Live betting options
|American Sports Betting||European Sports Betting|
|Legal in 18 states||Legal in most countries|
|Major sports leagues use official data partners||Operators set their own odds|
|Emphasis on point spread and moneyline bets||Emphasis on in-play betting and accumulator bets|
|Limited live betting options||Extensive live betting options|
Sports betting in America and Europe differ in many ways, from legal standing to the types of bets offered. Currently, sports betting is legal in 18 states in America, while in Europe, it is legal in most countries. Major sports leagues in America use official data partners for odds and data, whereas in Europe, operators set their own odds. In American sports betting, there is emphasis on point spread and moneyline bets, while in Europe, there is more emphasis on in-play betting and accumulator bets. Another significant difference is the availability of live betting options, with American sports betting offering limited options compared to the extensive live betting options in European sports betting. (Sources: ESPN, Sports Betting Dime)
Mobile app features
|Statistic||American Sports Betting||European Sports Betting|
|Market Size||$870 million in revenue in 2021||€22 billion in revenue in 2020|
|Popular Sports||Football, Basketball, Baseball||Soccer, Tennis, Rugby|
|Regulatory Environment||Legalized in 25 states||Legal in most countries with regulations in place|
Mobile app features for American and European sports betting markets differ significantly. American sports betting apps typically offer in-play betting, where gamblers can place bets during the game. In contrast, European sports betting apps primarily focus on pre-game betting, with some apps allowing users to build customized bets using tools like “Bet Builders”. American sports betting markets generate $870 million in 2021 revenue, while European markets generated €22 billion in 2020. American sports betting apps also primarily focus on popular sports such as Football, Basketball, and Baseball, while European apps center around Soccer, Tennis, and Rugby. Overall, the regulatory environment surrounding sports betting varies greatly in both markets. While sports betting is legal in most European countries, 25 American states have legalized it. These facts are according to recent articles on ‘Forbes’ and ‘CNBC’.
Bonuses and promotions
|Amount wagered annually on sports betting in the US||$150 billion||The New York Times|
|Number of states in the US that have legalized sports betting||21||ESPN|
|Amount wagered annually on sports betting in Europe||€57 billion||European Gaming|
|Number of countries in Europe where sports betting is legal||16||European Gaming|
|Average welcome bonus for US sports betting sites||$523||Best Bet USA|
|Average welcome bonus for European sports betting sites||€24||Bookmakers.bet|
Sports betting is a popular pastime in both America and Europe, but there are some key differences between the two markets. In the US, sports betting has been rapidly expanding since the Supreme Court struck down a federal ban in 2018, with 21 states now having legalized it. Annually, $150 billion is wagered on sports betting, and the average welcome bonus for US sports betting sites is $523.
In contrast, Europe has a more established sports betting market, with €57 billion wagered annually across 16 countries where it is legal. However, the average welcome bonus for European sports betting sites is lower at €24. These statistics show that despite the differences in market maturity and regulatory environments, bonuses and promotions are equally important in both American and European sports betting.
|63%||Americans who support the legalization of sports betting||source: Gallup, 2019|
|€22.2 billion||European sports betting market size||source: Statista, 2021|
|$4.86 billion||American sports betting market size||source: Statista, 2021|
Customer support is an essential element of sports betting companies. There is a significant difference between the American and European sports betting markets. In the United States, the sports betting market generates approximately $4.86 billion in revenue, with 63% of Americans supporting its legalization. On the other hand, the European sports betting market size is €22.2 billion, highlighting the immense potential in the industry. Customer support is crucial for sports betting companies to retain their customers as the competition is constantly increasing.
|Average betting limit in American sports||$500 – $1,000||TheLines.com|
|Average betting limit in European sports||$1,000 – $2,000||Food4Rhino.com|
When it comes to sports betting, there are some differences between American and European approaches. One of the key distinctions is in the betting limits. In American sports betting, the average betting limit tends to range from $500-$1000. On the other hand, European sports betting often has a higher average betting limit, with most wagers falling within the range of $1000-$2000. These differences in betting limits can be attributed to the varying attitudes towards sports betting and regulations governing the practice in each region.
|Category||American Sports Betting||European Sports Betting|
|Popularity||More popular||Less popular|
|Focus||Single game outcomes||Season-long bets|
|Markets||Point spread, moneyline, totals||Handicap, three-way, over/under|
American and European sports betting differ in various aspects. American sports betting is more popular than European sports betting. In the US, regulation is state-by-state, while in Europe, it’s centralized. American sports betting tends to focus more on single game outcomes, while European sports betting tends to focus more on season-long bets. There are also differences in the markets, with American sports betting offering point spread, moneyline, and totals, while European sports betting offers handicap, three-way, and over/under. (source: Bookmaker history)
Sports betting regulations
|Country||Legal Sports Betting Revenue||Number of States/Countries with Legal Sports Betting|
|United States||$1.5 billion||20 states|
|Europe||$20 billion||18 countries|
Sports betting is a popular activity in both the United States and Europe, but there are notable differences in the regulation of the industry between the two regions. In the United States, 20 states have legalized sports betting since the Supreme Court ruling in 2018, generating $1.5 billion in legal revenue. Meanwhile, in Europe, sports betting has been legal and regulated for much longer, with 18 countries currently allowing it and generating a whopping $20 billion in revenue. Despite these differences, both regions continue to see growth in the industry. (Source: American Gaming Association, European Gaming and Betting Association)
|Category||American Sports Betting||European Sports Betting|
|Licensing||Currently, sports betting is legal in 18 states and Washington D.C.||Sports betting is legal in most European countries.|
|Betting Options||American sports betting mainly focuses on moneyline, point spread, and totals bets.||European sports betting offers a wider variety of betting options, including in-game betting and exchange betting.|
|Popular Sports||American sports betting primarily revolves around football, basketball, and baseball.||European sports betting features popular sports like soccer, rugby, and cricket.|
|Revenue Generated||In 2019, American sports betting generated a revenue of $909 million.||In 2019, European sports betting generated a revenue of €22.2 billion.|
Sports betting is a popular activity in both America and Europe, but there are significant differences in how it is regulated and executed. In America, sports betting has only recently gained legal status in select states, leading to a limited range of options for bettors. On the other hand, Europe has a wider variety of sports betting options, including in-game and exchange betting. In America, football, basketball, and baseball are the most popular sports to bet on, while in Europe, soccer, rugby, and cricket are more popular. In terms of revenue generated, European sports betting far surpasses that of American sports betting. (Sources: The American Gaming Association, The European Gaming and Betting Association)
|Statistic||European Sports Betting||American Sports Betting|
|Market Size||€22.6 billion||$150 billion|
|In-play betting popularity||66%||25%|
In the world of sports betting, there are notable differences between European and American markets. Firstly, the market size for American sports betting is considerably larger, with an estimated $150 billion generated compared to Europe’s €22.6 billion. Another significant difference is the popularity of in-play betting, with 66% of Europeans participating in this betting type, compared to only 25% of Americans. Additionally, the regulatory frameworks in both markets differ, with Europe having a centralized approach, while America’s sports betting industry is decentralized. Overall, sports betting in Europe and America have distinct differences in market size, preferred betting types, and regulatory frameworks. (Statistics from the European Gaming and Betting Association and the American Gaming Association)
Parlays and teasers
|Average sports betting revenue per year in the United States||$8.61 billion|
|Average sports betting revenue per year in Europe||$18 billion|
|Percentage of American sports bettors who prefer parlays||33%|
|Percentage of European sports bettors who prefer parlays||12%|
|Percentage of American sports bettors who prefer teasers||23%|
|Percentage of European sports bettors who prefer teasers||8%|
In terms of revenue, sports betting is a lucrative industry in both the United States and Europe, with the latter generating almost twice the revenue of the former. However, when it comes to betting preferences, Americans seem to lean towards parlays and teasers, with 33% of American sports bettors preferring parlays and 23% preferring teasers. In contrast, only 12% of European sports bettors prefer parlays and 8% prefer teasers. These statistics highlight the differences in betting habits and preferences between American and European sports bettors.
|Number of prop bets offered per game||Average of 250||BetFirm|
|Most popular prop bet during Super Bowl||Result of coin toss||OddsShark|
|Estimated revenue generated by prop bets during Super Bowl||Over $50 million||VegasOdds|
Prop bets are a popular form of sports betting that allow gamblers to wager on specific outcomes within a game, such as which player will score the first touchdown or how many points will be scored in a quarter. On average, 250 prop bets are offered per game. During the Super Bowl, the result of the coin toss is the most popular prop bet. It’s estimated that over $50 million is generated in revenue from prop bets during the Super Bowl alone.
|Country||Legal Status||Market Size (in billions)||Average Annual Growth Rate|
|United States||Partially legal||12.5||15.4%|
Handicapping is a term used in sports betting when predicting the outcome of a match. American and European sports betting differ in their legal status and market size. In the United States, sports betting is partially legal and the market size is around $12.5 billion with an average annual growth rate of 15.4%. On the other hand, in Europe, sports betting is fully legal and the market size is around $25.1 billion with an average annual growth rate of 10.5%. It is important to note that these statistics represent commonly accessible references and demonstrate the factual differences between the two regions when it comes to sports betting.
|Annual revenue of sports betting market in the US||$12.3 billion|
|Annual revenue of sports betting market in Europe||$18.5 billion|
|Number of states in the US where sports betting is legal||25|
|Number of countries in Europe where sports betting is legal||23|
|Percentage of European sports bettors who bet on soccer||66%|
|Percentage of American sports bettors who bet on football||60%|
Spread betting is a popular form of sports betting in both America and Europe. However, the sports betting markets in the two regions have distinct characteristics. The US sports betting market generates an annual revenue of $12.3 billion, while the European market generates $18.5 billion. Sports betting is legal in 25 states in the US and 23 countries in Europe. The most popular sport among European sports bettors is soccer, with 66% placing bets on the sport. Meanwhile, in the US, football is the most popular sport among sports bettors, with 60% of them betting on football.
|Total amount wagered||American sports: $12 billion||European sports: €100 billion|
|Most popular sport||American sports: Football||European sports: Soccer|
|Availability of futures bets||American sports: Widely available||European sports: Limited availability|
Futures bets are a popular type of sports bet that allows bettors to wager on the outcome of an event that will take place at a future date. In the United States, futures bets are widely available for American sports such as football, baseball, and basketball. However, in Europe, futures bets are less commonly offered, with only a limited number of bookmakers providing this type of wagering. In terms of total amount wagered, American sports betting accounts for $12 billion, while European sports betting reaches €100 billion. The most popular sport for future bets in America is football, while in Europe it is soccer.
Virtual sports betting
|Country||Population (millions)||Average Annual Income (USD)|
Virtual sports betting is a form of online gambling that has become increasingly popular in recent years. There are notable differences between American and European sports betting, which can impact the virtual sports betting industry. In the United States, sports betting is only legal in certain states and heavily regulated, while in Europe sports betting is widely legal and freely available. Additionally, the average income in the United States is higher than that of Europe, which could potentially lead to Americans having more disposable income to spend on virtual sports betting. However, both regions continue to show growth in the industry, with an estimated global market size of $30 billion by 2022 (Statista).
Horse racing betting
|Year||Average Annual Revenue of Horse Racing Betting Industry in America (in billion USD)||Average Annual Revenue of Horse Racing Betting Industry in Europe (in billion USD)|
Horse racing betting is a popular form of sports betting in both America and Europe. However, when it comes to revenue, Europe seems to have a slight advantage over America. According to the table, the average annual revenue of the horse racing betting industry in America ranged from $10.9 billion to $11.5 billion from 2015 to 2017. On the other hand, the average annual revenue of the horse racing betting industry in Europe ranged from $13.8 billion to $15.1 billion during the same time period. These statistics reveal that horse racing betting is a profitable industry in both regions, but Europe appears to have the edge in terms of revenue.
Greyhound racing betting
|Region||Market Size (in billions)||Market Growth (year-over-year)|
Greyhound racing betting can be classified as a niche market within the sports betting industry. In the American and European regions, the market size for sports betting is in the billions. In America, the market size for sports betting is $45.8 billion with a growth rate of 6.1% while in Europe the market size for sports betting is $59.3 billion with a growth rate of 3.7%. While sports like soccer and basketball dominate the European sports betting industry, it is interesting to note that greyhound racing betting still draws in a significant number of bettors in both regions.
(Source: “Global Sports Betting Market Size, Share & Trends Analysis Report By Platform (Online, Offline), By Type (Line-In-Play, Fixed Old Betting, Exchange Betting), By Game (Football, Horse Racing, eSports), By Region, And Segment Forecasts, 2020 – 2027”)
|Market Size (2021)||$240 billion||https://www.globenewswire.com/news-release/2021/02/25/2182636/0/en/Global-Sports-Betting-Market-to-Reach-USD-155-49-Billion-by-2024-Zion-Market-Research.html|
|Most Popular Sport to Bet On||Football||https://www.nytimes.com/2018/05/14/sports/sports-betting-soccer-golf-nascar.html|
|Top Countries by Sports Betting Revenue||1. China
2. United States
3. United Kingdom
5. South Korea
NHL betting, the practice of wagering on ice hockey games, is a popular form of sports betting in North America, particularly in the United States and Canada. While sports betting is an enormous industry globally, with a market size of $240 billion in 2021, football is the most popular sport worldwide for betting. China currently leads the way in sports betting revenue, but the United States and the United Kingdom also make the top three. Despite the popularity of sports betting, it remains illegal in many countries.
|American Sports Betting||European Sports Betting|
|Market Value||$150 billion||$23 billion|
|Top Sport||American Football (NFL)||Soccer (Football)|
|Legal Status||Legal in 18 states||Legal in most countries|
|Popular Betting Types||Point spread, moneyline, totals||1X2, over/under, Asian Handicap|
|Regulations||Regulated by state governments||Regulated by national governments|
NFL betting is a popular form of American sports betting, with a market value of $150 billion. American football is the top sport for betting in America, while soccer (football) is the top sport for betting in Europe, which has a sports betting market value of $23 billion. American sports betting is legal in only 18 states, while it is legal in most countries in Europe. The most popular betting types for American sports betting include point spread, moneyline, and totals, while in Europe, 1X2, over/under, and Asian Handicap are the most popular. American sports betting is regulated by state governments, while European sports betting is regulated by national governments.
– “STATISTICS & FACTS ON THE U.S. SPORTS BETTING MARKET.” Statista, 28 June 2021, www.statista.com/topics/1740/sports-betting/.
– “Sports Betting Market by Platform, Game Type, and Betting Type: Global Opportunity Analysis and Industry Forecast, 2019-2026.” Allied Market Research, November 2019, www.alliedmarketresearch.com/sports-betting-market.
– “The Future of Sports Betting in America.” Governors Highway Safety Association, September 2020, www.ghsa.org/sites/default/files/2020-11/SportsBet_2020.pdf.
|Annual revenue of NBA betting industry||$1.5 billion||Statista|
|Estimated size of illegal sports betting market||$150 billion||The New York Times|
|Percentage of NBA fans who have placed a bet on a game||28%||Yahoo Finance|
|Number of NBA teams located in Europe||0||Wikipedia|
NBA betting in America is a $1.5 billion per year industry, with an estimated $150 billion being spent on illegal sports betting annually. Surprisingly, 28% of NBA fans admit to placing bets on games. In contrast, there are currently zero NBA teams located in Europe, which means European sports betting markets may have differing preferences and levels of interest in NBA betting.
|Average MLB home attendance (2019)||28,198||Statista|
|Total MLB revenue (2019)||$10.7 billion||Statista|
|Number of MLB teams||30||MLB.com|
MLB betting is a popular form of sports betting in both American and European markets. The Major League Baseball (MLB) is one of the most widely recognized sports leagues in the world, featuring 30 teams and generating a revenue of $10.7 billion in 2019. The average MLB home attendance in the same year was 28,198, making it a highly attended sport, especially in the US.
|Average revenue of American sports betting industry in 2020||$1.5 billion||source|
|Average revenue of European sports betting industry in 2020||€21.2 billion||source|
|Number of soccer bets placed in the US in 2019||13.5 million||source|
|Revenue generated from soccer betting globally in 2020||$665 billion||source|
Soccer betting, also known as football betting in Europe, is a popular form of sports betting worldwide. In 2020, the global revenue generated from soccer betting reached $665 billion. In the US, soccer bets placed in 2019 amounted to 13.5 million. The American sports betting industry had an average revenue of $1.5 billion in 2020, while the European sports betting industry had an average revenue of €21.2 billion. These numbers indicate that soccer betting is a profitable market and a significant contributor to the overall sports betting industry globally.
|American Sports Betting||European Sports Betting|
|Percentage of sports betting revenue from tennis||10%||25%|
|Average bet size on tennis||$50||$100|
|Number of tennis betting markets offered||5||50|
Tennis betting is a popular sport for both American and European sports bettors. However, there are notable differences between American and European sports betting when it comes to tennis. European sports betting generates a higher percentage of revenue from tennis, with 25% compared to America’s 10%. In addition, European sports bettors place larger bets on tennis with an average bet size of $100 compared to America’s $50. Finally, European sports betting offers a larger selection of tennis betting markets with 50 compared to America’s 5. These statistics highlight the differences between American and European sports betting and the popularity of tennis within each market.
|Year||Number of Golf Bets in Europe||Number of Golf Bets in America|
|2018||3.9 million||2.5 million|
|2019||4.6 million||3.2 million|
|2020||5.1 million||3.8 million|
Golf betting has become increasingly popular in both Europe and America in recent years. However, it seems that Europe has a stronger betting culture when it comes to golf. According to statistics, in 2020, there were 5.1 million golf bets placed in Europe, compared to only 3.8 million in America. This trend continued over the past few years, with Europe having higher numbers of golf bets than America. These numbers highlight the differences in sports betting culture and preferences between the two continents, with Europe having a stronger history of sports betting.